The national sponsorship conference drew to a close yesterday following two days of discussion on themes ranging from how sponsorship can play a major part in a marketing strategy, the media as sponsors and sponsorship givers and examining how television sponsorship has developed and the benefits that can be reaped from it.“With sponsorship’s growing maturity… Continue reading Fifth National
Sponsorship Conference
Dame Shirley Porter will now concentrate all of her energies on the chairmanship of LBC, having announced that she is to resign from her position as a Westminster councillor.The station was taken over by the Porter family last month, following the financial demise of former owners, Crown Communications.
Off-line goals and pitch disputes can now be examined in depth by avid football fans without even having to go to a match, thanks to a new inter- active television cable service launched yesterday, by Videotron in conjunction with LWT and Carlton TV.The service comprises four cable channels, each with an individual function. Channel 1… Continue reading ‘Interactive TV’ Launches In London
The national sponsorship conference drew to a close yesterday following two days of discussion on themes ranging from how sponsorship can play a major part in a marketing strategy, the media as sponsors and sponsorship givers and examining how television sponsorship has developed and the benefits that can be reaped from it.“With sponsorship’s growing maturity… Continue reading Fifth National
Sponsorship Conference
Dame Shirley Porter will now concentrate all of her energies on the chairmanship of LBC, having announced that she is to resign from her position as a Westminster councillor.The station was taken over by the Porter family last month, following the financial demise of former owners, Crown Communications.
The owner of Business India magazine, Ashok Advani has bought out Euro- business magazine, the monthly title that closed in 1991. A relaunch is being planned for late April, and the owner is hoping to attract advertisers with the promise of a circulation of 30,000. Charles Raw will act as editor on the relaunched title.
A sponsorship deal has been set up with Britannia Music to back the radio coverage of the Brit Awards, covering the production costs in return for airtime on the 22 stations which are broadcasting it. The awards will cover an hour, the night before ITV broadcasts the event. The deal was organised by Unique Broadcasting.
Trevor Southerden is to take over as advertisement manager with Morgan- Grampian monthly, Tunnels and Tunnelling. He was formerly an ad representative with the title.
A sponsorship deal has been set up with Britannia Music to back the radio coverage of the Brit Awards, covering the production costs in return for airtime on the 22 stations which are broadcasting it. The awards will cover an hour, the night before ITV broadcasts the event. The deal was organised by Unique Broadcasting.
Following a failed attempt by Thames to persuade the Independent Television Commission to reconsider its decision not to award the Channel 5 licence to C5 Holdings, the TV company looks set to restructure its request – asking the ITC to re-advertise the licence earlier than planned.Time Warner, the consortium’s main backer, has assured the Commission… Continue reading Thames To Request C5 Re-Advertisement
