More Uncategorised articles

The Newspaper Marketing Agency (NMA) has announced the world’s first commercial application of the groundbreaking “Brain Fingerprinting” technique, which allows the objective measurement of consumers’ response to advertising and its effectiveness.Working in partnership with Millward Brown, the NMA has commissioned Brainwave Science, a leading US neurological research company headed by Dr Lawrence Farwell, to conduct… Continue reading Neurological Research Into Newspaper Effectiveness

The X Factor was Saturday night’s big winner for ITV1, pulling in an average of 7.5 million adult viewers in the 7.30pm timeslot.The programme, which saw the final rounds of auditions and the judges allocated their mentoring categories, took a 40.5% audience share, compared to the Lottery on BBC One, which took an almost 22%… Continue reading BBC One and ITV1 In Weekend Viewing Battle

Xfm has promoted Katie Torrie to the position of producer for the Richard Bacon Drivetime show, starting on Monday October 2.Torrie replaces Paul Raffaelli, who has been promoted to senior producer for Xfm working specifically on the Lauren Laverne Breakfast Show.Torrie has worked at Xfm for three years, beginning as a broadcast assistant on the… Continue reading Xfm Promotes Torrie

The total number of text messages sent in the UK for August soared to over 3.6 billion, which is the highest monthly total ever recorded, according to the latest figures from the Mobile Data Association (MDA).This latest data indicates an increase of 100 million messages on the previous highest total recorded in July. Contributing to… Continue reading Text Messaging For August Soars To Record Levels

Marie Claire, IPC SouthBank’s flagship women’s glossy, is unveiling a new look with its November issue on sale from October 5.The new look follows months of research and development, which will see the magazine have a more “grown-up” feel and a focus on fashion, celebrity and real life, amongst other areas.The new look Marie Claire,… Continue reading Marie Claire To Unveil New Look

ITV1 will retain its children programming in the afternoon schedule after Ofcom rejected the broadcaster’s proposal to drop its CiTV programming.The decision will be a further blow to the broadcaster, which had been hoping to boost ITV1’s audience figures on weekday afternoons by getting rid of its CiTV programming and replacing it with daytime output… Continue reading Ofcom Rejects ITV Cutting CiTV Programming

Virgin Radio Breakfast Show DJ Christian O’Connell has revealed the station’s ‘Big Star’ multi-platform promotion.The promotion focuses on a 20ft x 20ft Perspex Virgin Radio star, which is suspended high above Regent Street in London. The star is packed full with a secret amount of cash, and will remain there until a listener guesses the… Continue reading Virgin Radio Unveils ‘Big Star’ Promo

YouTube is the most popular video sharing website in the UK, beating Google and MySpace, according to a report by HitWise.The site takes a 60% share of the market, which is more than twice Google’s share and 10 times that of MySpace. YouTube’s dominance in Britain is even more complete than in the US, where… Continue reading YouTube Is Most Popular Video Sharing Website In UK

ITV1’s double bill of Emmerdale brought in the biggest audience of yesterday evening, with the second episode bringing in a peak figure of 8.2 million adults (a 43% audience share).The first instalment of the rural soap opera, attracted a peak audience of 7.6 million adults (a 44% audience share) in its 7pm timeslot.On a strong… Continue reading Emmerdale Double Bill Brings In The Viewers

The decline in ITV1’s ad revenue is expected to continue into the fourth quarter of the year, following an 18% decline in Q3.A report in today’s Financial Times says that advertising revenue is now expected to fall 20% year on year for the three months to December.In addition, the broadcaster looks set to record a… Continue reading ITV Ad Revenue Decline Expected To Continue In Q4