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Virgin Atlantic airline passengers will shortly view adverts with Pearl & Dean credits before every in-flight film, after the cinema advertising giant signed a deal with Spafax and Virgin Atlantic.Sky has already signed up as the first brand partner for the service in a deal running from December this year to February 2007.This deal should… Continue reading Pearl & Dean Signs Ad Deal With Virgin Atlantic

Strictly Come Dancing‘s results programme on BBC One on Saturday night gained more adult viewers on average than ITV1’s X Factor results show.The ballroom dancing comp’s second instalment of the evening managed an average of almost 6.5 million adult viewers (a 30.8% audience share), whilst the X Factor‘s 9pm show took almost 6.3 million (30.1%).… Continue reading Strictly Come Dancing And X Factor Go Head To Head

Mazda is launching a new advertising campaign which will rely solely on user generated content and will use no television ads for at least six months.The campaign will allow people to put together their own mini movies from clips and share them over the internet, either via email or on the Mazda website.This marks the… Continue reading Mazda Launches User Generated Movie Campaign

Two-thirds of internet users in the UK are not willing to pay for podcasts, according to a wide-ranging report on the digital habits of UK consumers, which is published today by Guardian Newspapers.The survey found that of the 29% of consumers who did not refuse outright to pay for podcasts, the most they were prepared… Continue reading UK Internet Users Won’t Pay For Podcasts

Daily Newspaper MarketThe nation’s daily newspapers saw their readership figures fall by almost 6% year on year for the six months from March to August this year.Only two daily titles saw their readership boosted in the period, with the Guardian adding marginally to its readership and the Independent‘s total being boosted by more than 8%.The… Continue reading NRS National Newspaper Round-Up: August 2006

Former Ofcom boss, Stephen Carter, has re-emerged as the frontrunner to take the top job at ITV.Carter, who was recently put on extended gardening leave (see Carter Stuck On Gardening Leave), is said to have his name at the top of the list for the role of chief executive at the broadcaster, which Charles Allen… Continue reading Carter Is Favourite For Top ITV Job

Five has launched its video-on-demand (VOD) service, Five Download, offering new episodes of the current series of CSI:Miami, a full week before transmission.The VOD service also offers exclusive online access to the most recent series of CSI:Crime Scene Investigation; CSI:NY and CSI:Miami, with eventually the entire CSI back catalogue becoming available.Five has partnered with BT… Continue reading Five Launches VOD Service

Ladette To Lady on ITV1 managed to snare more viewers than Ricky Gervais’ new series of Extras on BBC Two last night.The programme, which follows a group of uncouth young women as they endeavour to complete finishing school, lured 4.4 million adult viewers on average, taking a 22% audience share in the 9pm timeslot.Extras, which… Continue reading Ladette To Lady Gives ITV1 A Boost

Daily Newspaper MarketDaily newspapers in Britain continued to drop in circulation last month, with an overall dip of 2.4% year on year for September, with declines for almost all titles across the sectors.Titles in the Popular sector suffered the largest actual fall in circulation, with the Daily Mirror shedding more than 100,000 copies and the… Continue reading ABC National Newspaper Round-Up: September 2006

National newspaper ABCs for September are released today, with MediaTel.co.uk subscribers able to access the data in the Press database as soon as it becomes available.NewsLine will provide full analysis of the results shortly after the figures are released. September’s results should provide interesting reading, with newly-launched free newspapers thelondonpaper and London Lite submitting ABCs… Continue reading National Newspaper ABCs For September Released Today