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Virgin Radio is to launch a huge multi-platform station promotion, incorporating a series of TV, cinema and outdoor ads, as well as an online viral marketing campaign.The campaign, which has been dubbed ‘Big Star’, will launch on the Christian O’Connell Breakfast Show and run across all Virgin Radio shows throughout the schedule.30-second TV ads will… Continue reading Virgin Radio To Launch Massive Multi-Platform Promo

Emap Active, the specialist magazine producer, has announced the launch of Digital Living, a magazine to guide readers through the maze of new digital technology.The magazine will target men aged 30 and over who buy consumer electronics, including mp3 players, TVs, hi-fis and cameras.Digital Living will be edited by Bruce Black, who published What Hi-Fi… Continue reading Emap Launches Digital Living Magazine

It was a good Monday night for BBC One, with Eastenders pulling in just over eight million adult viewers in the 7.30pm timeslot, giving the channel a more than 43% viewing share at the time.ITV1’s Emmerdale managed to gain 7.2 million adult viewers at 7pm, a 42% viewing share, whilst Holby City on BBC One… Continue reading Panorama Expose Lures 4.9 Million To BBC One

UTV has announced that it no longer intends to pursue its merger proposal with SMG, owner of Virgin Radio.UTV said that in reaching its decision the board took into account the interim results of SMG, announced on 13 September 2006, and the ongoing weakness in the advertising market faced by the ITV network.The city code… Continue reading UTV Withdraws SMG Merger Proposal

Companies offering high speed broadband will have to make clear that top speeds will vary significantly depending on location, after the Advertising Standards Authority (ASA) upheld complaints about a Bulldog TV and press campaign offering broadband “up to 8 meg”.NTL complained that the press ad was misleading because the maximum speed quoted would not be… Continue reading High Speed Broadband Ads Must Be Clear About Top Speeds

ScreenFX, the digital screen giant, has been chosen as the sole marketing channel to launch street fashion label Ascension.Ascension, an ethically and organically produced clothing range, will be featured on the ScreenFX nationwide shopping centre network from the start of September.The mall media format was chosen for the launch to specifically target students and younger… Continue reading Fashion Label Chooses ScreenFX To Launch

Major changes are underway at the Times newspaper, with the business section of the title integrating its online and print operations.According to a report in the Guardian, online journalists have recently moved into the paper’s business section on the first floor of Times House and print journalists have been filing stories for the website.Times Online… Continue reading Newspapers In Multi-Media Reshuffle

ITV has taken steps to generate new revenues, creating the role of head of mobile within the broadcaster’s Consumer team.Former vice president of interactive and telephony at Fremantle, Melissa Goodwin, has taken up the position, which will see her being responsible for ITV’s mobile strategy and for growing new revenues from the platform.Reporting to Jane… Continue reading New ITV Appointment Boosts Mobile Strategy

Haymarket Magazines, the consumer publishing and website division of Haymarket Group, is forming a new digital leadership team to speed up its development as a multi-platform media company.The leadership team’s commercial head will be Jim Murray-Jones, who joins Haymarket from Auto Trader as digital publishing director.Murray-Jones will be joined by digital editorial director Mark Payton,… Continue reading Haymarket Magazines Forms Digital Leadership Team

GCap Media will launch the UK’s first national jazz station on DAB digital radio towards the end of the year, providing a sister service to its successful Classic FM station.The new station, which will target the 35+ ABC1 demographic, will play a broad range of styles from across the genre’s spectrum.GCap says that its reasoning… Continue reading GCap Launches UK’s First National Jazz Station On DAB