Like a fine wine that just gets better with age, so too does the 23 year-old episode of Fawlty Towers where Basil tries his best to make sure that nobody mentions the war. Classics lines like: “You started it. No we didn’t. Yes you did, you invaded Poland,” had 7.38 million people laughing for the… Continue reading TV Viewing Summary W/E 23/08/98
British Telecom announced a new digital communications service today which enables UK customers to surf the internet at high speeds and use the telephone at the same time over their existing telephone line.The new service operates over existing BT telephone-lines at speeds quicker than the fastest modem, on average taking just two seconds to connect… Continue reading BT Takes The Wait Out Of The World Wide Web
The Institute of Practitioners in Advertising (IPA) is to publish an updated version of a book originally published in 1974: Testing To Destruction – A Critical Look At Advertising Research. The book was originally produced by researcher, Alan Hedges; the republished version will feature additional commentary by Sally Ford-Hutchinson and Mary Stewart-Hunter.Commenting on the developments… Continue reading IPA Updates Advertising Research Critique
Transport advertiser, TDI, has secured the advertising rights for Sheffield’s Supertram and the Birmingham Midland Metro tram networks. The contracts, worth £8 million, are to run for five years. The trams offer advertising spots both externally and on internal A3 panels.TDI sells advertising on London buses, nationals buses and the London Underground. The TDI website,… Continue reading TDI Wins Sheffield Supertram Contract
One of Britain’s leading regional newspaper publishers has gone back on on the acquisition trail, buying eight titles in a deal worth £8 million.Edinburgh-based Johnston Press has bought the papers, which circulate in Bedfordshire and Buckinghamshire, from Eastern Counties Newspapers Group.The acquired titles are: Luton News, Dunstable Gazette, Leighton Buzzard Observer and Linslade Gazette, Milton… Continue reading Johnston Buys Eight Eastern Counties Titles
ITV has announced that its Heartbeat programme is to be sponsored by Yorkshire Tea for a second series running.Research has shown a significant increase in brand awareness. Warren Dias at Laser commented: “ITV’s research has shown that the key to a successful broadcast sponsorship is ensuring that there is a close association between the brand… Continue reading Heartbeat And Yorkshire Tea Perfect Blend Continues
On 4 September, The Observer is launching a 6-week promotion featuring 12 full-colour Nigel Slater cookery cards and extracts from the food-writer’s forth-coming book, Real Food.The promotion will be supported by TV and press advertising. The Observer‘s marketing director Stephen Palmer commented: “Cooking it, eating it, dreaming about it, food is the culture of the… Continue reading The Observer Cooks Up A Promotion
In its first campaign for Channel 5, ad agency Walker Media has chosen to use Talk Radio’s new London Macro package to promote the channel’s increased signal power. This will make C5 the first advertiser to use London Macro which officially launched on Monday.Channel 5 is to publicise the improved picture quality it can now… Continue reading Walker Media Uses Talk Radio For First C5 Campaign
The Radio Authority (RA) has announced that it is considering changes to the way in which a radio station guarantees to provide the service it proposes when applying for a licence.Each radio licence holder currently operates under what is called the Promise of Performance. This is designed to ensure that if a station says at… Continue reading RA To Replace Radio’s Promise Of Performance With A Format
The latest NRS figures for the period Feb-Jul 1998 show that only three of the national papers gained readership during those six months, with all the other national titles losing ground. The Mirror showed the most impressive increase in readership, with a percentage gain of 6.29, with The Express On Sunday next in line with… Continue reading National Newspaper NRS – July 1998
