The first of a new series of papers called Advalue, to be published by IPA, concludes that advertising contributes to corporate profitability and business success.The independent three-month study used data supplied by PIMS (Profit Impact of Market Strategy) and came to the following conclusions: advertising impacts on customer value through its effect on perceived quality… Continue reading Advalue says ‘Advertising Really Does Work’
Terry Tavner has been appointed editor of Woman’s Own by IPC Magazines. The position will be effective from 14 September, and Tavner moves over the recently re-launched Eva.The vacancy arose after the sudden death of the title’s previous editor, Keith McNeill (see Newsline).The weekly title has enjoyed great success this year, winning the Comag Consumer… Continue reading New Editor At Woman’s Own
The last MRG meeting looked at what role media research played in the launch and development of Channel 5. The meeting was held by Nick Milligan, director of sales, and David Harrison, research director, at Channel 5, and was chaired by Rosemary Taylor.C5’s performance set against the original predictions for the station were positive. After… Continue reading MRG Evening Meeting – Channel 5 Media Research
The cable TV station The Box has launched its new website, which features items including ‘live chat’ rooms, bulletin boards and competitions, a top ten chart and exclusive interviews.Vincent Monsey, chief executive of The Box, commented: “The Box has always led the way forward in music television and we have invested major recourses in to… Continue reading The Box Unwraps Its New Website
Cabal Communications, the new publishing company set up by ex-IPC editor Sally O’Sullivan and Andy Sutcliffe (see Newsline), has announced it is to launch a new title in autumn this year aimed at young male readers.Called front, the magazine will be aimed at all areas of the young male lifestyle, including music, sex, TV and… Continue reading Cabal Front Up With A New Title
Cable & Wireless Communications announced a long-term deal today to carry Carlton Select and Carlton Food Network across all Cable & Wireless franchises.Managing director of Carlton Food Network and Carlton Select, Jeremy Hallsworth, commented on the deal: “This agreement along with the existing cable arrangements and carriage on the digital terrestrial television package from Ondigital… Continue reading Cable and Carlton Strike A New Carriage Deal
The UK online publishing company, EMAP Online, relaunched its online ski guide at the end of last week.1Ski.com has a new look, and now also features a news service and a searchable guide.Lavinia Graham, editor of 1Ski.com, commented: “The combination of news with a comprehensive and detailed resort guide, snow reports and up-to-date holiday price… Continue reading EMAP Ski Website Relaunches
ITV is supporting the announcement of a switch-off date for analogue television in response to the recently published NERA report on the subject. The commercial broadcaster is recommending to the government that a definite switch-off date is set as soon as possible.ITV says that the switch-off target date should be announced within two years of… Continue reading Analogue Shutdown Date Should Be Announced Within 2 Years Of Digital, Says ITV
The future is looking bright for one of Scotland’s top newspaper companies after it won a deal to print the Scottish editions of the Daily Mail and The Mail on Sunday until 2012.Glasgow-based Scottish Media Group (SMG) has signed a new agreement with the Mail titles’ owner Associated Newspapers, which replaces an existing contract due… Continue reading Future Looking Bright For Scottish Printers
David Wheldon has left the position of president at BBDO Europe, the advertising agency. Following his resignation, Jean-Michel Goudard, president of BBDO Worldwide, will now function as chairman together with a board of directors which will manage the region’s operations.Goudard will be joined by Allen Rosenshire, chairman and chief executive officer of BBDO Worldwide, and… Continue reading President Leaves BBDO
