There are reports that draft legislation to set up a new Food Standards Agency (FSA) with powers to enforce new safety measures and to prescribe appropriate dietary behaviour has been postponed. Many expect the bill to be dropped from the legislative agenda of the government, to be announced in the Queen’s Speech in November this… Continue reading UK: FSA could be postponed
The EU Directive aimed at preventing the creation of regulatory obstacles to the free movement of information society services has been published in OJ L 217 (5 August 1998). The Directive extends to information services the procedure already in existence for technical standards and regulations relating to goods. It obliges EU MS to notify new… Continue reading EU: Compulsory Information Procedure
Tuesday Mirror Group relaunches Live TV today and is to cut down on its trade-mark sex themes. The Sex Show is to go, as are sex-line ads. The Weather in Norwegian (featuring a bikinied blonde beauty) will stay. More details on tomorrow’s Newsline.Wednesday National Readership Survey (NRS) data for the period February – July 1998… Continue reading The Week Ahead
After several months of work, the Joint Health Claims Initiative (JHCI) – comprised of the National Food Alliance, LACOTS and the Food & Drink Federation – has now drafted a code on health claims. This code lays down rules and guidelines for companies wishing to make health claims for their products and for regulators called… Continue reading UK: The Joint Health Claims Initiative
TV3, the new commercial television network for Ireland (see Newsline), today announced that it will begin its test card transmission on 9 September, and will now start broadcasting on 20 September when it will be officially switched on by Mr Bertie Ahern (An Taoiseach).Broadcasting from Westgate in the south-west of Dublin, TV3 will provide news… Continue reading TV3 Countdown Begins
The Independent Television Commission (ITC) has proposed a minimum size and time restriction for superimposed text on TV ads following a review of the existing guidelines. The revised guidelines will affect ads for travel and holidays as well as for financial services. The text should be in lower case and 14 TV lines in height.… Continue reading UK: ITC proposes minimum size restriction
The Advertising Standards Authority has agreed to adopt the recommendations of an independent review of alcohol advertising. The key proposals are to maintain the 2100 hrs “watershed” for broadcast alcohol advertising and that such advertising should not feature role models of young people. The review also proposes that research should be carried out into the… Continue reading NZ: ASA welcomes review proposals
IPC Magazines has announced the appointment of a new publisher in the form of Adrian Pettett for its magazine Loaded and its website, UpLoaded.Pettett worked at IPC as marketing manager for NME, Melody Maker, Muzik and Loaded in 1996, and since January this year has been responsible for managing all of the commercial and sponsorship… Continue reading Loaded Finds A New Publisher
A federal US appeals court has ruled that the FDA has no power to regulate tobacco marketing. The judgement – the second of its kind – will delay the proposed FDA curbs on outdoor signs, sponsorships and imagery in ads, and leaves the issue to be decided by the Supreme Court.
BSkyB is arguing that ITV looks set to miss out on around £500 million savings if it continues to refuse to allow its channels to be carried by BSkyB’s digital satellite service, Sky Digital. The move is the latest development in the battle between BSkyB and ITV, involving ITV’s refusal to join the digital satellite… Continue reading BSkyB Highlights Possible £500m Savings For ITV
