Irish media magnate Tony O’Reilly’s takeover of The Independent and the Independent on Sunday in April has already resulted in reduced losses at the newspapers, according to Independent Newspapers.The company said that despite its “significant” investment in costly redesigns of the two titles, losses had been reduced and advertisers were responding well.Independent Newspapers took control… Continue reading Takeover Cuts Losses At Independent
Almost half the population is currently unaware of the existence of digital television (DTV) and a further 30% say that they are not interested in buying into the ‘television revolution’.These are the findings of a survey carried out by market research company, Experian, across 500,000 respondents. Of these one quarter said that they would, or… Continue reading 30% Of Viewers Are Not Interested In DTV, Says Survey
EMAP Online has expanded its sponsorship and ad sales team with the addition of Shan Henderson, formerly of Capital Interactive, and Clare Dobson, previously of Scoot.At Capital Interactive Henderson was a cross-media sponsorship executive in charge of selling promotions and sponsorships across Capital’s radio and internet services. Dobson was a member of Scoot’s corporate sales… Continue reading EMAP Online Augments Ad Sales And Sponsorship Team
ITV is to re-launch its website, and is understood to have put Real Time Studios in charge of the task. The group has severed its ties with ITN, which jointly produced the original site with IPC Magazines.A spokesperson for ITV said that there was no negativity involved in its split from ITN, and that it… Continue reading ITV Website Revamp
From next month News International will increase the ad rates on both The Times and The Sunday Times, claiming increases in circulation as justification for the rises.On 6 September The Sunday Times‘ ratecard will increase by 5%; the following day ad prices at The Times go up by 10%. A spokesperson from News International’s advertising… Continue reading News International Hikes Ad Ratecards
ComedyIn a resurrection not seen since Lazarus returned from the grave, ITV’s Babes In The Wood rebounds from successive weeks of falling audience figures to capture an audience of 7.69 million. There is also a turn around in fortunes for ITV’s other new comedy series Duck Patrol, up from last week’s figure of 5.93 million… Continue reading TV Viewing Summary W/E 16/08/98
Lowe Group, the advertising network, yesterday announced its acquisition of Azure Advertising, which will now be renamed Lowe Azure and continue to operate under its existing management.Furthermore, Lowe Group’s digital management consultancy, Decipher, is due to open for business on 1 September (see Newsline)The Lowe Group: 0171 225 3434
Manchester United Television, due to begin broadcasting on Sky’s digital service on 10 September (see Newsline), has appointed Matt Stone as marketing director of the channel.Stone will be responsible for the channel’s overall marketing strategy including press and PR, and he commented: ” I am delighted to be joining MUTV at such an exciting phase… Continue reading Football Channel Appoints Marketing Director
On 1 September The Guardian launches its new advertsing campaign with a series of posters, to be followed by a TV and press adveritising campaign.Running throughout the autumn, the campaign emphasises the publication’s freedom as a result of being owned by the non-profit making Scott Trust. Partners BDDH advertising agency created the campaign, portaying The… Continue reading Guardian Breaks Open New Advertising Campaign
Rapide Publishing, specialists in the computer and games console market, is set to launch another Playstation magazine next month called Station. The unofficial games console title claims to be the biggest launch of its kind with an initial print run of 400,000 copies.Editor Dave Perry says that Station differs from Rapide’s existing portfolio of Playstation… Continue reading Rapide Launches New Playstation Mag
