The European Parliament’s vote in favour of the Directive banning all tobacco advertising and sponsorship has caused protests from across many sectors of the EU’s media industry. Print media trade bodies have denounced the ban as being anti-democratic and illegal. There was a heated and lengthy debate in the European Parliament in Strasbourg before the… Continue reading EU: EP approves ad ban
The Newspaper Publishers Association has approved the new NRS test questionnaire for newspaper supplements(see NPA NRS Analysis Due Tomorrow) and the methodology will be extended to the whole sample from July 1 1998.The IPA has welcomed the NPA’s decision, saying: “The IPA strongly supports the continuation of the NRS being the single joint industry provider… Continue reading NPA Approves NRS Changes
World Cup sponsors will have to significantly increase their marketing effort if they are to maximise brand awareness amongst consumers, says the Chartered Institute of Marketing.Despite the World Cup being one of the most high profile events this year, it appears that only Coca Cola has seen any early impact of its sponsorship of the… Continue reading World Cup Sponsors Have To Work Hard For Impact, Report Says
On 19 May the European Parliament’s Legal Affairs Committee, chaired by Willy De Clercq (ELDR, B), adopted a report by Wolfgang Ullmann (Greens, D), on a Commission paper on security and trust in electronic telecommunication. The report calls on the Commission and MS to press ahead with dialogue and agreements at international level to create… Continue reading EU: Security in electronic commerce
The Guardian has announced that it is producing its Guide to Summer festivals in conjunction with Virgin Megastores for the second year running.Festivals ’98 gives information on all aspects of the up-coming festivals, including line-ups, travel information and “survival” tips.The special edition of the Guide will be published on Saturday 30 May with the Guardian.… Continue reading Guardian Joins With Virgin For Festivals Promotion
The Directive on Privacy in Telecomms will become effective from 24 October this year; the Department of Trade and Industry is currently considering how to implement the Directive, which will mean telemarketing companies have to comply with extra legal requirements concerning targeting. The Directive is aimed at permitting members of the public to indicate that… Continue reading UK: Implementation of Telecoms Directive
IPC has announced that it will be investing in a relaunch for its ailing Options magazine. The monthly women’s title has seen its circulation fall from over 218,000 in 1986 to 127,000 in 1997.The new look will appear from the July issue, on sale June 5, and includes a “dramatically” different cover design in the… Continue reading IPC Gives Options A Makeover
Chrysalis Radio’s Galaxy network has signed two major new sponsorship deals with Diamond White and the Guardian ‘s Guide supplement.In a two-year deal with the Guardian, the Galaxy Network will carry the Guide‘s branding on a daily ten-minute slot devoted to covering entertainment listings. The two will also work together to provide localised, as well… Continue reading Galaxy Network Signs Two Sponsors
Yahoo! UK and Ireland have been issued with their first ABC //electronic certificate to include advertiser specific data, which allows campaign messages on websites to be measured.The certificate also shows that in March ABC //electronic recorded over 34 million page impressions for the Yahoo! site.Richard Foan, of ABC //electronic, commented: “The inclusion of advertising campaign… Continue reading Yahoo! Receives Advertiser Audit
Auto Trader Interactive has been issued with its second ABC //electronic certificate, showing that during April the http://www.autotrader.co.uk/ site received 2.646 million page impressions. This is up from 1.030 million for August last year.ABC //electronic: 01442 870 800
