The Department of Trade & Industry held a seminar on the Commission’s Communication following up the Green Paper on 24 April at its offices in London. Lionel Stanbrook, the AA’s Deputy Director-General, acted as Rapporteur on behalf of industry, government and consumer speakers.
The Committee on Legal Affairs and Citizens’ Rights has adopted a report by Georgios Anastassopoulos (EPP, Gr) – the European Parliament vice-president – on the legal protection of encrypted broadcasting or re-broadcasting, described in the proposal for a Directive as “services based on, or consisting of, conditional access”. Both the Rapporteur and Committee took the… Continue reading EU: Protection for encrypted broadcasts
The Advertising Association is launching a new publication, the Commercial Communications Compendium, a 140-page loose-leaf document which summarises and explains all EU legislation affecting advertising, marketing and other commercial communications in Europe. Contact Jocie Maker at the AA on 00 44 171 828 2771 for further details and placing orders.
http://www.ticketmaster.co.ukSelling entertainment over the web is currently the place to be. Anything relatively cheap, which can be easily searched for by users and posted out to their homes is perfect for a transactional site on the internet. Indeed, a recent survey claimed that the number of transactional websites would grow by over 900% in the… Continue reading Website Of The Week – Ticketmaster
At the recent European Audiovisual Conference in Birmingham, UK, delegates heard broadcasting industry executives call upon the EU’s political leadership to accelerate the move from analogue to digital broadcasting. The Association of Commercial Television (ACT) issued a statement warning that the convergence of various forms of electronic media requires an urgent and thorough overhaul of… Continue reading UK: Birmingham Audiovisual Conference
The Senate Commerce Committee has presented a tobacco bill that threatens drastically to curtail all advertising and marketing. The bill has two aspects. If the tobacco companies want limits to their future financial liabilities on health grounds, then they must accept previously proposed Food and Drug Administration (FDA) curbs, plus the additional ones proposed by… Continue reading US: More pressure on tobacco companies
The Advertising Association (AA) is publishing a new study called Making Sense of Advertising. The AA commissioned its Economics Committee to conduct the study in order to improve the debate on the economic and social effects of advertising.Some commentators, says the Association, argue that there are positive economic and social effects, whilst others deem the… Continue reading Make Sense Of Advertising With The AA
Fears that the Commission’s Communication following up the Green paper on Commercial Communications might have been derailed by the Consumer Affairs Council have proved to be exaggerated. The Consumer Affairs Council last week took note of the Communication, with further work being remitted to the responsibility of those preparing for the Internal Market Council, which… Continue reading EU: Follow-up Communication unscathed
American citizens are now able to get free long-distance telephone calls; the only ‘catch’ is that they must listen to advertising during the call. The scheme, called FreeWay, has been launched in Pittsburgh and entails the phone-caller building up a bank of free telephone time according to the amount of advertising they have listened to;… Continue reading US: Free phone calls
The EC’s discussion document for a draft white paper on commerce has been debated by the Committee on Distribution and Commerce. The document appears largely to ignore the impact or role of commercial communications.
