IPC has announced that it will be investing in a relaunch for its ailing Options magazine. The monthly women’s title has seen its circulation fall from over 218,000 in 1986 to 127,000 in 1997.The new look will appear from the July issue, on sale June 5, and includes a “dramatically” different cover design in the… Continue reading IPC Gives Options A Makeover
Chrysalis Radio’s Galaxy network has signed two major new sponsorship deals with Diamond White and the Guardian ‘s Guide supplement.In a two-year deal with the Guardian, the Galaxy Network will carry the Guide‘s branding on a daily ten-minute slot devoted to covering entertainment listings. The two will also work together to provide localised, as well… Continue reading Galaxy Network Signs Two Sponsors
Yahoo! UK and Ireland have been issued with their first ABC //electronic certificate to include advertiser specific data, which allows campaign messages on websites to be measured.The certificate also shows that in March ABC //electronic recorded over 34 million page impressions for the Yahoo! site.Richard Foan, of ABC //electronic, commented: “The inclusion of advertising campaign… Continue reading Yahoo! Receives Advertiser Audit
Agency estimates put the total terrestrial TV ad revenue figure for April at £234.830m, up 14.1%, reflecting a buoyant month for almost all of the terrestrial channels.ITV’s total revenue went up 13.8% to £165.570m, C4’s increased 14.1% to £50.790m and C5’s rose an impressive 29.3% to £12.5m. GMTV slipped 2.5% to £5.970m.April ITV Franchise Revenue… Continue reading TV Revenue – April
World Cup Online (Channel One)http://www.worldcup98.co.uk/The first thing that hits you about this website is the confusing homepage. Looking like it belongs to the opening credits of a tacky TV gameshow it gives you four choices – do you want ‘News’, ‘Chatshow’, ‘Entertainment’ or ‘Cartoons’?! Not being sure what on earth the other three options would… Continue reading World Cup Website Round-Up
Agency estimates put the total terrestrial TV ad revenue figure for April at £234.830m, up 14.1%, reflecting a buoyant month for almost all of the terrestrial channels. ITV’s total revenue went up 13.8%, C4’s increased 14.1% and C5’s rose an impressive 29.3%. GMTV’s slipped 2.5%.
France ’98 World Cup Official Sitehttp://www.worldcup.com/Having chosen the English version of the official France ’98 website you are greeted with an attractive looking homepage with a rich blue background. It is simple to understand with the main options down the left-hand column and your attention is brought to headlines in the centre of the screen.… Continue reading World Cup Website Round-Up
Well, it’s finally happened. After the long toil and labours of the script writers, the plane crash, the renaming of the show (and indeed the village they all live in), Emmerdale has finally triumphed and achieved a higher average audience this week than Eastenders. To be precise 11.81 million for Emmerdale, and only 11.55m for… Continue reading TV Viewing Summary W/E 10/05/98
The European Union has given British Interactive Broadcasting, the joint venture formed by BT, BSkyB, Midland Bank and Matsushita to provide digital TV interactive services, the all-clear to launch later this year.BiB was forced, however, to make concessions on a number of issues. The most important is that BiB must allow third parties access to… Continue reading EU Clears BIB For Launch
It has just emerged that JC Decaux’s bid to take over its rival outdoor firm More Group has been referred to the Monopolies and Mergers Commission.Nigel Griffiths, Competition and Consumer Affairs Minister, said that he would be taking the Office of Fair Trading’s advice and require the MMC to investigate the proposal more closely.The news… Continue reading MMC To Investigate Decaux Bid
