Barbara Roche, UK minister for telecoms, has said that Britain’s Data Protection Registrar is working on a proposal to prevent people receiving unsolicited e-mails through the insertion of suppression markers in their Internet addresses – a technique generally known amongst Internet users as “spamming” – and that the Direct Marketing Association is working on ideas… Continue reading UK: Government studies ‘spamming’
The EC Infringements Committee has again failed to endorse the complaint by European alcohol manufacturers against the French government’s ban on alcohol advertising, the Loi Evin. The Committee, again pressurised by the President of the Commission and the French Commissioners, has bizarrely asked for further information on the case, which is now comprehensively detailed and… Continue reading FR: Loi Evin safe for the World Cup?
Classic FM has signed a new sponsorship deal with coffee maker Douwe Egberts. Throughout the Summer, from mid-May to September, Douwe Egberts will sponsor on-air promotion of the Classic FM Douwe Egberts Summer Music Festival – a series of outdoor concerts held at stately homes around the country.The deal includes sponsorship five times a day… Continue reading Classic FM In Sponsorship Deal
Alcohol Concern, the major lobby against alcohol abuse in the UK, has started a project to draw up proposals for a national alcohol strategy for England. It will be seeking opinions from several individuals and bodies. The proposals “will encompass a broad range of policy areas, including the control of supply and demand, changing perceptions… Continue reading UK: Alcohol investigation
Andrew Chowns believes that the launch of ITV2, ITV’s digital terrestrial channel, will be an opportunity for advertisers to reach an audience ITV would die for – young, predominantly upmarket male light viewers who are interested in sport, music and light entertainment.The question is, however, will the channel merely end up as a barely-watched, poor… Continue reading Interview – Andrew Chowns, ITV2 Project Director
A DGXV working document entitled “Judging Self-Regulation: When does it make a meaningful contribution to the level of data protection in a third country” has been circulated to interested parties. The document proceeds from Article 25(2) of the data protection directive which requires the level of protection afforded by a third country to be assessed… Continue reading EU: EC considers data protection
Southern Newspapers has added a new free title to its portfolio in the shape of The Extra. It will appear in Romsey and is part of the Winchester Extra Series , initially having a 9,300 print-run.The publisher has also relaunched the paid-for Marlborough Times as a 24-page free tabloid.Southern Newspapers: 01703 424424
The Radio Authority – responsible for licensing and regulating independent (ie, commercial) radio – has amended its Programme Code to include various new guidelines, including: strengthening of taste and decency requirements especially where younger listeners are concerned a sharper focus is brought to bear on the portrayal and scheduling of violence there are clearer rules… Continue reading UK: Radio Authority adjusts code
Cable and satellite channel Eurosport has signed a sponsorship deal with McDonald’s which will cover the channel’s broadcast of all 64 World Cup games.McDonald’s is believed to have spent in the region of £1 million for the association which will be pan-European. McDonald’s traditionally negotiates deals on a country by country basis.McDonald’s brand will appear… Continue reading McDonald’s To Sponsor Eurosport’s World Cup
In the face of the controversies surrounding the easy availability of pornographic material on the internet, a company is planning to introduce coin-fed, uncensored web browsers in pubs. The result of the cocktail of lads, beer and the internet is guaranteed to be pretty squalid.A company called Purtech uses a system which is licensed from… Continue reading Web Round-Up – W/E 15/05/98
