The Federation Internationale de l’Automobile (FIA), the organisation which acts as motor racing’s world governing body, has surprised many observers by mooting the possibility – subject to reviewing statistical and research evidence – of a voluntary undertaking to end tobacco sponsorship deals in Formula One racing by 2002, four years before the date envisaged by… Continue reading UK: Formula One Sponsorship
A crew of media pranksters and saboteurs have set up their own website under the name of ŽTMark at http://www.paranoia.com/~rtmark/homereg.html. The group’s objective is specifically to engage in the “sabotage of mass-produced items” and has previously orchestrated the work of the Barbie Liberation Organisation. ŽTMark is currently promoting the USA Phone In Sick Day which… Continue reading Web Round-Up – W/E 13/03/98
March 9-13 World Summit on Children’s TV (London) 12 European Conference (London) 16 Seminar for Culture Ministers (Macclesfield) 17 Transport Council Seminar for Culture Ministers (Macclesfield) 30 Internal Market Council April 6 Social Affairs Committee 6-8 European AV Conference on ‘Challenges and Opportunities of the Digital Age’ (Birmingham) 23 Consumer Affairs Council 30 Health Council… Continue reading Calendar Of Events Related To Commercial Communications
The Radio Authority will advertise the first and only national digital radio multiplex on 24 March. The licence will contain the three current national commercial stations, Classic FM, Virgin Radio and Talk Radio, and will also broadcast up to five new national digital stations.The closing date for applications is 23 June and the licence will… Continue reading Radio Authority Sets Date For Digital Licence Ad
The Radio Authority has announced that it received fourteen applications for the Independent Local Radio (ILR) licence for the North-East region of England. The licence will cover the areas Tyne & Wear, Cleveland and Durham together with some parts of Northumberland and North Yorkshire. The population of the area served is around 2 million.The RA… Continue reading RA Receives 14 Applications North-East ILR Licence
The Direct Marketing Association has published three new sets of guidelines for its members, concerning: best practice for responsible sampling; best practice for catalogue and home shopping; and inserts.DMA: 00 44 171 321 2525
The UK division of global direct marketing group WWAV Rapp Collins has ‘hived’ off its London-based media department into a separate company.Communications manager for the group, Robert Mayers told Newsline that the department had grown to such a size that the company’s other three agencies in Leeds, Edinburgh and Bristol were making extensive use of… Continue reading WWAV Splits London Media Department Across Its Four Agencies
The coalition government in Poland is considering introducing legislation to restrict advertising on television, by cutting the amount of advertising on the state-run network, TVP, from 15 hours a week to 10 hours, with reductions in each broadcasting hour; most advertising would be eliminated at weekends.
Publishing group Reed Elsevier today announced adjusted profit before tax of £823 million, up from £805 million in 1996. However, after exceptional items are deducted from the company’s pre-tax profit, it stands at just £346 million, down from £806 million in the previous year.The costs in advisors for the planned merger with Wolters Kluwer, which… Continue reading Reed Profits Lessened By Collapse Of Merger
Members of the Code Review Group of the ICC will this week (13 March) be considering final amendments to the newly revised draft direct marketing code and internet marketing guidelines.
