In Germany, the automobile industry last year is still spending more than any other sector on advertising, with more than DM 2.7 billion; this is an increase of 6.9 per cent over the previous year. In second place is media, up 13.9 per cent and totalling more than DM 2.5 billion. Following liberalisation of the… Continue reading DE: Cars In Top Place
Glenda Jackson, a junior minister in the department of environment, transport and the regions, has said in the UK Parliament that the EC hopes to bring forward in the summer of this year proposals for voluntary guidelines – similar to those already in existence in the UK – concerning car advertising. This follows various meetings… Continue reading UK: Voluntary Guidelines
As forecast in NOTICES 32 the Communication following up the European Commission’s Green Paper on Commercial Communications has been adopted by the Commission. The Commission has agreed an important series of measures to facilitate the cross-border provision of commercial communication services along the broad lines of the proposals contained in the Green Paper. This approach… Continue reading EU: Green Paper Bolstered
The Stuurgroep met on 13 February the Dutch Consumers Organisation; this was the second such meeting on the issue of advertising and children. The meeting follows the 1995 decision by both organisations to revise those elements of the Dutch advertising code relating to children. Now the two organisations need to confer on only two further… Continue reading NL: Stuurgroep Meets Consumer Group
United News & Media has announced that it has bought a stake in LineOne , the internet joint-venture company formed by BT and News International last year (subscribers see One Line For BT And NI).The group is thought to have paid around £10m for a 33% equity stake in LineOne.Clive Hollick, United News & Media’s… Continue reading UNM Becomes Equal Partner In LineOne
Well, quite a bit of new stuff on the box this week. First of all 2 Point 4 Children returns to BBC1, watched by 9.38 million, joined by another comedic “big gun” in Goodnight Sweetheart (8.85 million). Both of these programmes are in severe danger as they enter the hostile depths of ‘a series too… Continue reading TV Viewing Summary W/E 01/03/98
The UK government is studying the possibility of introducing a cinema-style classification for the internet, which could be linked to an electronic filtering device. According to Barbara Roche, the IT minister at the department of trade and industry, speaking at a meeting of the Internet Watch Foundation, the scheme may get government backing. At this… Continue reading UK: Internet Classification Plans
The Federation of European Direct Marketing Associations (FEDMA) has published the first survey into sales promotion legislation across the EU. It reports that “sales promotion regulations vary so widely in the EU that they constitute a serious distortion to intra-EU trade and to the smooth functioning of sales and marketing in the single market. If… Continue reading EU: FEDMA Calls For Single Market
The Consumers’ Association in the UK has published a policy paper on the issue of food labelling and health. It provides an overview of the main areas of food labelling and makes recommendations to the UK government, the EU and the food industry. It identifies a number of what it sees as problems within UK… Continue reading UK: CA Policy Paper
Casinos in the United States may soon be able to advertise their services on television and radio, following a Supreme Court decision to support a 1997 ruling by the US Circuit Court of Appeals, which overturned federal laws banning TV and radio advertising for casino gambling. Technically, the Circuit Court ruling applies only to the… Continue reading US: Liberalisation Moves
