The scale of the problems facing the new owners of the Independent titles is clearly evident from the large drop in sales both newspapers have faced during the 1990s. ABC figures from 1990 to 1998 for the Independent reveal a drop in sales from 411,378 for July-December 1990 to 255,324 for August-January 1998. The Independent… Continue reading Tough Test Ahead For Independent
Dennis Publishing has launched a website for its men’s title Maxim. The site, found at http://www.maxim-magazine.co.uk, features over 2,000 pages of content from the magazine plus interactive games and quizzes. A chatroom is also provided and there is a daily news and sports digest.As a promotion, users of the site will be able to order… Continue reading Dennis Launches Maxim Website
The director general of ISBA John Hooper, has written to the Chancellor Gordon Brown recommending that the BBC carries three minutes of advertising during peak time viewing.Hooper argues that the revenue gained from allowing this small amount of advertising on the public service channels would aid the Government’s plans to subsidise television licences for pensioners;… Continue reading ISBA For Peak Time Advertising On BBC
http://www.fhm.co.uk/fhmIn this day and age of JavaScript, Shockwave and RealAudio, you would expect the relaunch of a website to be driven by the desire to throw in bundles of special effects, whizzy pictures and, to quote from a early Syd Barrett song, ‘things that make it look good’. Now, to be fair, I haven’t actually… Continue reading Website Of The Week – FHM Relaunch
Ad agency Mediapolis is planning to launch a new media operation called Catalyst in the near future. The division will be concerned with expanding the creative output of the agency and will be given reign to ‘say what it thinks’ about Mediapolis projects.Mediapolis clients will be able to make use of the Catalyst team, but… Continue reading Mediapolis To Launch New Media Operation
The total national newspaper market experienced a year on year fall of 1.8% for September-February, with the tabloid papers again showing falls across the board.The People showed the largest drop with a fall of 9.3% while the Daily Star slipped 8.3%. The FT again performed well, with a rise of 12.2%, while the Independent On… Continue reading National Newspaper ABC Summary – February
The new Movies-on-Demand service for cable TV households, Front Row, was launched last night. The service kicked off with Jerry Maguire while forthcoming offerings in March include the sci-fi spoof Mars Attacks and romantic comedy The Preacher’s Wife.Each film will cost £2.99 and there will be up to 20 screenings a day and a choice… Continue reading Front Row Makes Its Appearance
A crew of media pranksters and saboteurs have set up their own website under the name of ŽTMark at http://www.paranoia.com/~rtmark/homereg.html. The group’s objective is specifically to engage in the “sabotage of mass-produced items” and has previously orchestrated the work of the Barbie Liberation Organisation. ŽTMark is currently promoting the USA Phone In Sick Day which… Continue reading Web Round-Up – W/E 13/03/98
March 9-13 World Summit on Children’s TV (London) 12 European Conference (London) 16 Seminar for Culture Ministers (Macclesfield) 17 Transport Council Seminar for Culture Ministers (Macclesfield) 30 Internal Market Council April 6 Social Affairs Committee 6-8 European AV Conference on ‘Challenges and Opportunities of the Digital Age’ (Birmingham) 23 Consumer Affairs Council 30 Health Council… Continue reading Calendar Of Events Related To Commercial Communications
The Radio Authority will advertise the first and only national digital radio multiplex on 24 March. The licence will contain the three current national commercial stations, Classic FM, Virgin Radio and Talk Radio, and will also broadcast up to five new national digital stations.The closing date for applications is 23 June and the licence will… Continue reading Radio Authority Sets Date For Digital Licence Ad
