The media agency created by a partnership between Christine Walker and M&C Saatchi is to take under its wing the Saatchi’s current media buying operations. Walker Media, which is to become operational next January, will house the team but it will retain its autonomy. A spokesperson for M&C Saatchi stressed that current clients’ contracts will… Continue reading Walker Media Envelopes M&C Saatchi Media Buying
A survey by Taylor Nelson AGB reveals that 46% of respondents would be “quite interested” in buying a box to receive digital television. Only 6% however would want digital TV “as soon as it was available”.Price is obviously an important factor and most people would want it to cost under £100 while heavier viewers would… Continue reading 46% Interested In Digital Box
A number of key radio industry figures have attacked the BBC for promoting its own radio services on BBC television. The Corporation’s recent “Perfect Day” production is quite possibly the catalyst for the criticism as it is seen as a three or four minute solo-spot advertisement. An advertisement for which, much to the chagrin of… Continue reading Radio Industry Denounces BBC’s Self-Promotion
Southnews has reported a 38% year on year rise in interim pre-tax profits from £2.68 million to £3.7 million. Strong growth in recruitment advertising helped lift turnover 14% to £21m.The regional newspaper publisher said that while it was interested in further acquisitions, it was not prepared to pay the prices being asked.Southnews: 0181 424 8883
Sir Robin Biggam, the ITC Chairman, has said that the digital age would not lead to a decrease in quality and diversity by ITV companies.Speaking at a Voice of the Listener conference yesterday, Sir Robin stressed that ITV licensees remained committed to the concept and principles of public services and positive programming requirements: while there… Continue reading ITC Believes In Digital
The ITC has announced the appointment of the Archbishop of York, the Most Rev and Rt Hon Dr David Hope, to chair the Central Religious Advisory Committee which advises the BBC, the ITC and the Radio Authority on religion.Dr Hope has experience of broadcasting for both the BBC and independent television and “welcomes the opportunity… Continue reading Archbishop Appointed By ITC
The Internet recently faced what was perhaps its biggest test to date. The world logged on in anticipation of Judge Hiller Zobel’s announcement of the fate of Louise Woodward. His decision was to be posted first on the Internet and disseminated from there. In theory then, anyone in the world was allowed access to the… Continue reading Web Round-Up W/E 21/11/97
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Revenue – October
Barnett’s Taxi Advertising has produced a research model of audience coverage and frequency for taxi advertising in central London.In conjunction with MVA, which helped to develop BUSADS, Barnett’s Taxi Research uses the National Travel Survey, the London Area Transportation Survey and face to face surveys of taxi drivers to measure the OTS of adverts on… Continue reading Research For Taxi Ads Launched
