The rights to broadcast live commentary of World Cup ’98 games have been won by Talk Radio . BBC Radio 5 previously held the rights exclusively. Talk is now to offer advertisers a number of airtime sponsorships packages.Talk Radio Press Office: 0171 467 8041
A new youth research project from Capital Radio has revealed that 86% of 7-18 year olds recognise and remember radio ads, while 61% enjoy listening to commercials. The youth market, is however, extremely fickle when it comes to the quality of radio ads, with 75% saying they can tell if a company has made a… Continue reading MRG Evening Meeting: Youth – A Discerning Radio Audience
David Brook, Channel 5’s marketing director, has quit the fledgling broadcaster to join Channel 4.Brook will be joining C4 next week as director of strategy and development. This will earn him a place on the board and he will report directly to Michael Jackson, C4’s new chief executive.It is reported that C4 paid a five-figure… Continue reading Brook Leaves 5 For 4
Mobile phone company Ericsson is to have a strong connection with the soon-to-be-released James Bond film, Tomorrow Never Dies. As sponsor of the film Ericsson’s technology and brand name will appear in a number of scenes, along with a specially designed ‘visionary futuristic concept phone’. The company is running Bond-themed ads and a Code Breaker… Continue reading Ericsson Gets Hi-Tech With Bond
Virgin Radio has confirmed that Chris Evans has made an £80 million bid for the station to rival the offer from Capital which is already on the table (subscribers see Capital Buys Virgin Radio).Evans made the offer last night, proposing to merge his Ginger Productions with Virgin Radio to create a new company. His move… Continue reading Evans’ Virgin Bid Confirmed
Phil Georgiadis, chief executive of Initiative Media, is leaving the company to become a partner at Walker Media, the new Christine Walker operation (subscribers see Walker/M C Saatchi Venture Confirmed).It is understood that he will take a significant stake in the company, which is jointly owned by Walker and M&C Saatchi.M&C Saatchi: 0171 543 4500
Omnicom is to combine the media operation at full-service Griffin Bacal with BMP Optimum, it has emerged.Griffin Bacal, which will still run a media department, will now be able to use Optimum’s buying power and will also join MGM as part of Optimum’s TV dealings.Griffin Bacal: 0171 831 4555
Cable & Wireless, the global group which owns Cable & Wireless Communications, has seen half-year pre-tax profits jump 52% to £1.12 billion. Turnover jumped 15% to £3.38 billion.The biggest problem for the group at the moment is the current turmoil in the Asian stock markets which has raised question marks over C&W’s Hong Kong operation:… Continue reading Cable Company Profits Grow
Carlton Food Network is to extend its transmission hours by beginning broadcasts at 9.00am from 5 January. This represents an extra three hours a day, with the channel broadcasting from 9 to 5. The Network will open the day with Food Network Daily.Carlton Food Network: 0171 432 9000
The Cinema Advertising Association (CAA) has announced ‘wide ranging’ changes to its annual CAVIAR (Cinema and Video Industry Audience Research) survey. Representatives from the film and advertising industries contributed to the redesign process run by BMRB International. The changes to CAVIAR include: talking to children as young as four to understand their impressions of cinema… Continue reading CAA Redesigns Cinema Audience Research
