Keith Edwards, marketing director of Benckiser Ltd whose products include Finish, Vanish and Scale Away told the “Winners & Losers in the Television Marketplace” conference about the effect Channel 5 had on sales of Finish Dishwasher Cleaner. Benckiser had taken the decision to advertise Finish on television for the first time because sales of the… Continue reading Admap Conference â Channel 5 Six Months On: Firecracker or Damp Squib? (Part I)
David Peters, broadcast director at TMD Carat, began by pointing out a few important considerations in the context of the wider picture of digital television. Firstly, the number of people watching TV is not growing. In fact, on the contrary, audience sizes have been decreasing throughout the nineties, and on the whole, the total amount… Continue reading Admap Conference â Planning And Buying Advertising In The Fragmented Future
Euromoney Publications has announced a rise in pre-tax profits from £25.5 million to £30.3m in the year to September. Revenue increased from £104.2m to £131.1m in the same period.The strong pound however cost £1.3m in lost profits. Euromoney said that the economic problems in Asia and other emerging markets arose late in the year and… Continue reading Good Results At Euromoney
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Round-Up – October
The Independent Television Commission has revised its Code of Advertising Standards and Practice to require advertisers to indicate the total price of goods which are to be paid by instalments. The change to the price claims rule takes immediate effect.The ITC believes that showing on-screen the full price payable for goods when paying by instalments… Continue reading ITC Changes Ad Code
C5 has announced the appointment of Jim Hytner as its new director of marketing and communications.Hytner is joining from BSkyB, where he is marketing director, to develop the strategy for 5’s next phase of development. He will join in early 1998.The appointment follows the departure of David Brook to Channel 4 as director of strategy… Continue reading Hytner Leaves BSkyB For C5
Flextech, in partnership with travel tycoon Harry Goodman, will be launching a travel channel on cable and satellite where viewers can book holidays via their TV screens.The as-yet unnamed channel, in which Flextech has taken an 87.5%, is expected to launch early next year.Flextech: 0171 299 5000
IPC’s Amateur Photographer magazine will be publishing the entire set of photographs from the 1998 Pirelli Calendar as a special one-off supplement in its November 29 issue.The title, on sale November 27, will cost £2.00 and also have 20 copies of the calendar to give away to readers. For the first time, the calendar will… Continue reading One-Off Supplement For Amateur Photographer
US research firm Arbitron is to acquire London-based Continental Research whose clients include the COI, AMV.BBDO and Royal Mail.The move represents the first stage of Arbitron’s plans to expand beyond North America, focusing initially on Britain and continental Europe. It is also hoped that Arbitron will now have an improved chance of winning the contract… Continue reading Arbitron Buys Continental
The Saturday edition of the Daily Telegraph is to take on a new look from January 3, which will coincide with a new Saturday Times package (subscribers see The Saturday Times Gets Repackage And New Section).As well as increased pagination and more use of colour, the newspaper will be reorganised into five sections: news and… Continue reading New Look For Saturday Telegraph
