Barnett’s Taxi Advertising has produced a research model of audience coverage and frequency for taxi advertising in central London.In conjunction with MVA, which helped to develop BUSADS, Barnett’s Taxi Research uses the National Travel Survey, the London Area Transportation Survey and face to face surveys of taxi drivers to measure the OTS of adverts on… Continue reading Research For Taxi Ads Launched
Flextech Plc. has announced the appointment of Maurice Saatchi as a non-executive director. The co-founder of Saatchi & Saatchi Advertising is described by Flextech’s chairman Adam Singer as possessing “knowledge of the media and particularly the advertising industry [which] will be extremely valuable to Flextech”.Flextech is the BBC’s commercial partner in the UKTV cable/satellite venture.…The… Continue reading Flextech Appoints Lord Saatchi
The IPA Media Policy Group has said that no ITV sales house should strike ITV-wide share deals with advertisers and agencies.The Group, headed by Ray Kelly, says that while it is acceptable to base deals on percent of total advertising or percent of total television, “it would be anti-competetive to stipulate an ITV share or… Continue reading IPA Urges Against ITV Network-Wide Share Deals
MTV Europe has announced details of its further regionalisation throughout mainland Europe and the UK. The second phase of its strategy will see programming, production and key support personnel transferring from the London headquarters to the increasingly self-sufficient regions. Ultimately, total responsibility will be given to the regions for marketing, advertising sales, human resources and… Continue reading MTV Continues To Regionalise
WPP has formed a new company called the Intuition Group, to focus on advertising and marketing to women.Intuition’s headquarters will be in New York though there will be offices opening in Europe, Asia Pacific and Latin America. The outfit’s first client will be Clairol’s brands such as Nice ‘n’ Easy, Loving Care, Lating Color and… Continue reading WPP Launches New Company
Chinese authorities have announced that from 1998 CCTV, the country’s only national TV station, will not be permitted to broadcast spirits advertising on prime time TV. The ban will also apply to corporate image campaigns for distilled beverage producers between the hours of 7pm and 8pm.
Brown Bear Publishing has now launched its online “newsstand” site where Internet users can browse a variety of magazines and buy subscriptions to the titles.The site, which can be found at http://www.subscriptions.co.uk, features magazines from the sport and fitness, teenage, travel, music and fashion markets. Daniel Squirrel, chief executive of Brown Bear, told Newsline that… Continue reading Subscription Site Launches
Ashdown Publishing has launched a new magazine aimed at 7-13 year-old girls called Girl Power. The monthly title is priced £1.99.Ashdown Publishing: 01403 711 511
The Box, EMAP’s cable music TV channel, has announced today that it is to launch a new music channel on cable and satellite called Magic.Due to launch in Spring 1998, Magic will cater for the 25-44 age group – an older audience than the Box’s current audience of 12-35 year olds. It will focus on… Continue reading Box To Launch Sister Channel
After months of negotiations, agreement has finally been reached between the European Parliament and the Council in the Conciliation Committee on the telecoms directive (formerly known as the ISDN directive). The directive is designed to safeguard privacy and personal information in the context of an open market in telecommunications services. Manuel Medina Ortega (E, PES),… Continue reading EU: Telecoms Text Agreement
