More Uncategorised articles
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Revenue – October
Barnett’s Taxi Advertising has produced a research model of audience coverage and frequency for taxi advertising in central London.In conjunction with MVA, which helped to develop BUSADS, Barnett’s Taxi Research uses the National Travel Survey, the London Area Transportation Survey and face to face surveys of taxi drivers to measure the OTS of adverts on… Continue reading Research For Taxi Ads Launched
Flextech Plc. has announced the appointment of Maurice Saatchi as a non-executive director. The co-founder of Saatchi & Saatchi Advertising is described by Flextech’s chairman Adam Singer as possessing “knowledge of the media and particularly the advertising industry [which] will be extremely valuable to Flextech”.Flextech is the BBC’s commercial partner in the UKTV cable/satellite venture.…The… Continue reading Flextech Appoints Lord Saatchi
The IPA Media Policy Group has said that no ITV sales house should strike ITV-wide share deals with advertisers and agencies.The Group, headed by Ray Kelly, says that while it is acceptable to base deals on percent of total advertising or percent of total television, “it would be anti-competetive to stipulate an ITV share or… Continue reading IPA Urges Against ITV Network-Wide Share Deals
MTV Europe has announced details of its further regionalisation throughout mainland Europe and the UK. The second phase of its strategy will see programming, production and key support personnel transferring from the London headquarters to the increasingly self-sufficient regions. Ultimately, total responsibility will be given to the regions for marketing, advertising sales, human resources and… Continue reading MTV Continues To Regionalise
William Kennard, new chairman of the Federal Communications Commission, has continued the tough line of his predecessor, Reed Hundt, on the issue of alcohol advertising on television. Kennard has endorsed the idea of an inquiry in TV spirits advertising, promising to discuss the matter with his fellow Commissioners before the new Commission meets for the… Continue reading US: FCC Continues Tough Line
The ITC has called into question product exposure in television programmes in its recent complaints report. A Tyne Tees children’s show contained a studio interview with ‘a Lego bloke from Legoland’ who proceeded to talk about Lego products. The interview was followed by a competition offering the prize of a trip to Legoland or Lego… Continue reading Children’s Show Criticised For Over-Exposure Of Lego Products
The Broadcasting Standards Commission (BSC) has produced a draft of its new Code on Fairness and Privacy. The Broadcasting Act 1996 required the newly-formed BSC to produce the codes of conduct which have been constructed in consultation with over 200 interested parties. The code is a statutory requirement for broadcasters.Copies of the code will be… Continue reading Fairness And Privacy Codes
In the UK Parliament it has been decided that the Culture, Media and Sport Committee (comprising MPs from all parties) will conduct a inquiry into audio-visual communications and the regulation of broadcasting, in the light of the convergence between broadcasting, telecommunications and computer technologies. The inquiry will not examine in detail the operation of current… Continue reading UK: Inquiry Into Convergence Regulation