Channel 5 will be revamping its news output by creating a new half-hour midday programme and moving its evening bulletin from 8.30pm to 7.00pm. The changes begin on January 5.Channel 5 claims that 41% of 5 News‘s viewers are aged between 16 and 44 compared to 35% for the BBC’s Nine O’Clock News, 34% for… Continue reading C5 Revamps News Coverage
The ICC working party on advertising in the interactive media is meeting on 5 November in Paris to discuss revised guidelines on marketing on the Internet. The meeting will hear that the ICC “believes that marketing and advertising on the Internet, World Wide Web and online services should reflect the highest standards of ethical conduct… Continue reading EU: Interactive Media Guidelines
Some spirits advertisements on TV in the US now carry a six second “responsibility reminder”, one of which says: “People of legal drinking age should enjoy alcohol responsibly, but don’t drink if you are under 21.” Others feature reminders against drinking alcohol and driving, or drinking alcohol while pregnant. The move is at the initiative… Continue reading US: New TV Advertising Practice
The European Parliament has adopted a report by Roberto Barzanti (I, PES) on an EC Communication on copyright in the information society, which calls for a Directive dealing with three outstanding issues on copyright: reproduction rights, the right of communication to the public and the right of distribution. In its report the EP suggests that… Continue reading EU: EP Backs Copyright Report
EMAP today announced that Robin Miller, currently chief executive at the media group, will replace Sir John Hoskyns as chairman when the latter retires next July.As part of the reshuffle Kevin Hand, currently head of EMAP’s French magazine operation, will become the new chief executive.Meanwhile, Adam Broadbent has joined the Board as a non-executive director… Continue reading Major Shake-Up At EMAP Board
The French Parliament has approved an amendment to the 1998 Budget that could introduce a one per cent tax on all below-the-line printed matter. Proceeds from the proposed new tax would, according to the amendment’s author Jean-Marie Guen, be allocated to the daily press. French media and advertising groups are due to meet Government Ministers… Continue reading FR: Ad Tax Proposed For DM
The German advertising industry anticipates that 1997 will be a record year for advertising expenditure, for the first time exceeding DM 56 billion, the equivalent of $32.2 billion. But the rate of expansion has slowed, compared to 1996. Advertising media posted net ad turnover of DM 38.5 billion, up 2.7 percent on the previous year,… Continue reading DE: Revenues Up
The Commission has approved a recommendation on interconnection charges for telecom operators after liberalisation of the market on 1 January 1998. These charges constitute the largest cost item for new entrants to the market and the recommendation seeks to reduce the charges in order to ensure fair competition. The recommendation establishes reference tariffs at three… Continue reading EU: Interconnection Charges
MEPs on the culture committee have voted in favour of a resolution from Phillip Whitehead (UK, PES) on the European Commission’s proposals on the protection of minors and human dignity in audiovisual and information services. The resolution will go to the plenary in the November session.
Although many may dispute it (and with good reason), the PC is essentially designed to be a labour-saving device. It is reasonable to assume that in general such equipment would be used to save time doing jobs which aren’t particularly enjoyable, ie. labour, thus freeing up more spare leisure time. It is a strange turn… Continue reading Web Round-Up W/E 07/11/97
