The German advertising industry anticipates that 1997 will be a record year for advertising expenditure, for the first time exceeding DM 56 billion, the equivalent of $32.2 billion. But the rate of expansion has slowed, compared to 1996. Advertising media posted net ad turnover of DM 38.5 billion, up 2.7 percent on the previous year,… Continue reading DE: Revenues Up
The possibility of a court-room fracas between Christine Walker and her former employer Zenith has been averted as the two parties have reached a mutual agreement. Walker’s contract with Zenith stipulated that she could not approach or contact any clients or employees of her former employer for two years following her leaving (subscribers see Walker/M… Continue reading Zenith And Christine Walker Reach Agreement
The Commission has approved a recommendation on interconnection charges for telecom operators after liberalisation of the market on 1 January 1998. These charges constitute the largest cost item for new entrants to the market and the recommendation seeks to reduce the charges in order to ensure fair competition. The recommendation establishes reference tariffs at three… Continue reading EU: Interconnection Charges
FEPE, the European outdoor advertising association, has sent letters to all member state governments stressing that posters (and cinema) are national media and should not therefore be included in the ad ban directive.
Sky has launched a World Cup 98 Website in association with Budweiser. The site can be found at http://www.sky.co.uk/worldcup and features news, fixtures and TV coverage information.The sponsorship is part of Budweiser’s wide-ranging association with the event and represents an increasing willingness for high-profile brands to become sponsors for sporting Websites. In the summer Land… Continue reading Sky Teams Up With Budweiser For Website
A special edition of Harden’s London Restaurants 1998 will be given away with next Sunday’s (9 November) London and the south east editions of the Observer. The promotion is to be supported by a TV and radio campaign created by Ogilvy & Mather; media buying was conducted by New PHD.The Observer Press Office: 0171 239… Continue reading Free Observer Restaurant Guide
The cable consortium represented by On Demand Management is on the verge of a second pay-per-view movie deal, this time with Columbia Tristar pictures. The group, comprising Telewest, NTL, General Cable and Diamond Cable Communications, is expected to announce the details of the contract this week.On Demand recently completed a similar deal with Warner Brothers,… Continue reading Cable Consortium Forging Second PPV Deal
In conjunction with the launch of the Express‘ new business section EX (subscribers see EX Express), the paper is running a direct mail money-off promotional campaign.Vouchers are being sent to the self-employed and small business owners who are not currently Express readers. They offer the paper for 50p off the Express On Sunday (taking it… Continue reading Express Voucher
After the stockmarket nosedive on Monday and Tuesday badly affected media stocks (subscribers see Media Shares Hit Hard In Stockmarket Nosedive), the majority of media companies staged a comeback during the week which broadly mirrored the recovery of other sectors.Some normality had returned by Wednesday when Martin Sorrell, chief executive of WPP Group, bought a… Continue reading Sharewatch W/E 31/10/97
Monday The Institute of Practitioners in Advertising launches its biennial IPA Advertising Effectiveness Awards.Tuesday BBC News Online launches on the Internet as a 24-hour rolling news service, a week before News 24, its TV counterpart. A preview of the site can be found at http://news.bbc.co.uk/.A Profile Commentary, looking at which magazines C1 25-34 Women read,… Continue reading The Week Ahead
