1997 is likely to be the best year for cinema attendance figures in the EU for a decade. The European Audiovisual Observatory in Strasbourg estimates that audience figures for the EU will reach about 742 million, up by 5.8 per cent over 1996. Spain and Germany have seen the strongest growth in the first half… Continue reading EU: Bumper year For Cinemas
BT Internet has experienced a large increase in its Internet subscriber numbers, according to the latest estimates from EMAP Online.At the end of March BT was estimated to have between 28,000 and 31,000 subscribers but by the end of October this had risen to between 70,000 and 85,000, displacing UUNET Pipex Dial from the number… Continue reading BT Internet Shows Large Increase In Subscribers
The German government has re-affirmed its implacable opposition to the EC tobacco ad ban. The government has indicated that if the directive is adopted on 4 December, it will challenge the legal base on the grounds of adequacy and proportionality and in respect of the European Convention on Human Rights. It has recalled with approval… Continue reading DE: Determined Stance By Germans
Publication of the Directive on Comparative Advertising on 23 October has evoked from the German minister of justice the view that the law on unfair competition now needs amendment. Precisely how the new comparative advertising regulations will be translated into national law is still unclear. The ZAW (German advertising association) believes that lack of clarity… Continue reading DE: Concerns Over Directive
After a period of field testing (subscribers see RAJAR Looks At New Methodologies Rajar has announced that it will be changing its methodology to measure ‘individual’ listening without a pre-printed diary.Rather than sampling all individuals aged 4+ in a selected household, one adult and one or two children per home will be selected for inclusion… Continue reading Rajar Changes Methodology
In Hungary new advertising legislation has been agreed. The legislation tidies up previous laws, aims at protecting consumers from manipulation, specifies types of banned advertising and articles that may not be advertised (such as weapons or certain pharmaceuticals, as well as alcohol and tobacco products in certain areas and in specified places and times). It… Continue reading MAG: New legislation on advertising
Sky has launched a World Cup 98 Website in association with Budweiser. The site can be found at http://www.sky.co.uk/worldcup and features news, fixtures and TV coverage information.The sponsorship is part of Budweiser’s wide-ranging association with the event and represents an increasing willingness for high-profile brands to become sponsors for sporting Websites. In the summer Land… Continue reading Sky Teams Up With Budweiser For Website
A special edition of Harden’s London Restaurants 1998 will be given away with next Sunday’s (9 November) London and the south east editions of the Observer. The promotion is to be supported by a TV and radio campaign created by Ogilvy & Mather; media buying was conducted by New PHD.The Observer Press Office: 0171 239… Continue reading Free Observer Restaurant Guide
The cable consortium represented by On Demand Management is on the verge of a second pay-per-view movie deal, this time with Columbia Tristar pictures. The group, comprising Telewest, NTL, General Cable and Diamond Cable Communications, is expected to announce the details of the contract this week.On Demand recently completed a similar deal with Warner Brothers,… Continue reading Cable Consortium Forging Second PPV Deal
In conjunction with the launch of the Express‘ new business section EX (subscribers see EX Express), the paper is running a direct mail money-off promotional campaign.Vouchers are being sent to the self-employed and small business owners who are not currently Express readers. They offer the paper for 50p off the Express On Sunday (taking it… Continue reading Express Voucher
