Cable company Flextech are expanding into the world of home shopping with the launch of their Screenshop service. Screenshop begins this month on a number Flextech’s cable services, and the company plans to extend Screenshop’s reach with a 24-hour digital service by the end of 1998.Screenshop is the European arm of HSN Direct which pioneered… Continue reading Flextech Plan Digital Home Shopping
A report unveiled at the 1997 PPA Magazine Subscriptions Day, entitled Subscription Marketing Practices, indicates the subscriptions market is vibrant and optimistic. Conducted by Wessenden Marketing, the research investigates the industry’s approach to the subscriptions market drawing on questionnaire responses from forty-seven companies.The results show that subscriptions are becoming more significant for a publisher’s circulation… Continue reading Vibrant Magazine Subscriptions Market
While there was an overall year on year drop of 1.7% in the number of people listening to radio, commercial radio suffered less than the BBC in Quarter 3. The BBC’s total weekly reach slipped 4.4% to 26.3 million while all commercial fell 0.6% to 27.6 million.The national commercial stations did not fare very well,… Continue reading Q3 RAJAR Summary
DoubleClick, the US Internet advertising sales house is opening a UK operation in November. DoubleClick UK aims to offer a service which will centralise media planning and buying whilst providing ‘truly’ local campaigns.Advertisers will be able to buy space from a catalogue of sites in the company’s new-media sales network which spans six countries. DoubleClick’s… Continue reading US Online Ad Sales House Opens UK Office
No, its not a magazine about happy Scousers!Made Up is IPC’s new venture into the teenage/young women’s market. With an initial print run of 150,000 the title is aimed at 16-24 year olds and provides pictorial evidence that with a little help from the ‘experts’ plus make-up and new clothes people really can look better,… Continue reading Made-Up First Issue Review
The 1997 Aerial Awards for radio advertising creativity awarded Scotland’s Leith Agency a double win on 21 October. The agency’s Irn Bru commercial first clinched the Food & Drink category award, polling 74 per cent of the votes, and then went on to beat off all the other category winners to take an overall gold.… Continue reading Leith Agency Takes Gold Award
Cordiant has just announced that its shareholders have agreed to the demerger plans which will see the Saatchi & Saatchi and Bates businesses split into separate companies (subscribers see Cordiant Confirms Demerger Plans).At the Extraordinary General Meeting held earlier today it was also confirmed that dealings in shares for the two companies will commence at… Continue reading Cordiant Demerger Approved
Richard Sunderland is leaving his post as associate director at Universal McCann to join the relatively young agency, Branded. Branded is led by Philip Ley, formerly BSkyB’s marketing director. Currently, there is no definite start date for Sunderland at Branded.…Saul Walkinshaw joined MediaVest on 20 October as TV buying manager, leaving his post as TV… Continue reading Appointment Briefs
Television’s leading drama, Heartbeat has increased its audience yet again this week, (16.33 million compared to last week’s 15.29 million). Despite dropping from its previously well worn position of second place to third, the drama shows no signs of losing the momentum already gained. At the other end of the scale, the new Catherine Cookson… Continue reading TV Viewing Summary W/E 12/10/97
