Despite the good increases in sales during September, readership fell year on year for all but four national newspapers during the same month.Only the two Telegraph titles along with the Daily Mail and Guardian showed increases. The Sunday Telegraph boosted its readership by 16.7% to 2.392 million with the help of its subscription scheme while… Continue reading National Newspaper NRS – September
The Advertising Agency Register is to rebrand itself as the AAR Group. It is believed that a corporate logo and brand statement are currently being discussed.AAR Group: 0171 437 3357
Ireland’s equivalent of the ITC, the Independent Radio and Television Commission (IRTC), has signed a television programme service contract with TV3, the new Irish national commercial TV channel.The signing was attended by the IRTC chief executive, Michael O’Keeffe, as well as TV3 chairman James Morris, and Gerry Noble, the director of CanWest which has a… Continue reading Ireland’s TV3 Gets Go Ahead
The womens’ weekly titles which have the highest number of C1 25-34 Women, out of a population estimated to be 1.33 million, in this market are Take A Break, Woman’s Own and Bella. It is perhaps no surprise that Take A Break has the highest number at 220,000 as it also has the highest overall… Continue reading Magazine Readership Profile Commentary – C1 25-34 Women
The infringements cases discussed by the EC Infractions Committee relating to Amex and Air Miles were held over, following a decision to ask DGXV to study the legal issues further. It is understood that the Commission’s Legal Service was keen to apply the principle of the ECJ’s ‘Keck’ judgement to the cases, but it was… Continue reading EU: Incentives cases postponed
The European Commission has adopted its second report to the European Parliament on the application of Directive 89/552/EEC, Television Without Frontiers. The Report (which covers the period from January 1995 to July 1997, when the new Directive was adopted), is an overall assessment of the functioning of the original Directive during this time and is… Continue reading EU: Second EC Report On TWF
The possibility of a court-room fracas between Christine Walker and her former employer Zenith has been averted as the two parties have reached a mutual agreement. Walker’s contract with Zenith stipulated that she could not approach or contact any clients or employees of her former employer for two years following her leaving (subscribers see Walker/M… Continue reading Zenith And Christine Walker Reach Agreement
FEPE, the European outdoor advertising association, has sent letters to all member state governments stressing that posters (and cinema) are national media and should not therefore be included in the ad ban directive.
The Internet editions of the Times and Sunday Times have recorded a total of 11.3 million page impressions in September, according to a new audit from ABC //electronic. This is up from 7.8 million impressions for the month of May. One million reader registrations have also been recorded.ABC //electronic also audited a daily individual readership… Continue reading Usage Grows At Times’ Websites
The current Fosters Ice ad has provoked 132 viewers to complain to the ITC on the grounds that it is offensive.The ad features an elderly Bushman searching for water and, as part of a traditional method, finding a toad from which to extract water. A kangaroo bounds into view, knocks the toad from the man’s… Continue reading Fosters Ice Gets A Chilly Reception
