Heineken will be sponsoring ITV’s coverage of the 1998 rugby union Five Nations competition. The games however will not be shown live as BSkyB has exclusive live rights to all England home games and BBC1 will be screening live coverage of the other fixtures.Heineken has a long-standing relationship with top-class rugby union: it sponsored ITV’s… Continue reading Heineken To Continue ITV Rugby Sponsorship
Channel 5 will be revamping its news output by creating a new half-hour midday programme and moving its evening bulletin from 8.30pm to 7.00pm. The changes begin on January 5.Channel 5 claims that 41% of 5 News‘s viewers are aged between 16 and 44 compared to 35% for the BBC’s Nine O’Clock News, 34% for… Continue reading C5 Revamps News Coverage
BT Internet has experienced a large increase in its Internet subscriber numbers, according to the latest estimates from EMAP Online.At the end of March BT was estimated to have between 28,000 and 31,000 subscribers but by the end of October this had risen to between 70,000 and 85,000, displacing UUNET Pipex Dial from the number… Continue reading BT Internet Shows Large Increase In Subscribers
The ICC working party on advertising in the interactive media is meeting on 5 November in Paris to discuss revised guidelines on marketing on the Internet. The meeting will hear that the ICC “believes that marketing and advertising on the Internet, World Wide Web and online services should reflect the highest standards of ethical conduct… Continue reading EU: Interactive Media Guidelines
The German government has re-affirmed its implacable opposition to the EC tobacco ad ban. The government has indicated that if the directive is adopted on 4 December, it will challenge the legal base on the grounds of adequacy and proportionality and in respect of the European Convention on Human Rights. It has recalled with approval… Continue reading DE: Determined Stance By Germans
Some spirits advertisements on TV in the US now carry a six second “responsibility reminder”, one of which says: “People of legal drinking age should enjoy alcohol responsibly, but don’t drink if you are under 21.” Others feature reminders against drinking alcohol and driving, or drinking alcohol while pregnant. The move is at the initiative… Continue reading US: New TV Advertising Practice
Publication of the Directive on Comparative Advertising on 23 October has evoked from the German minister of justice the view that the law on unfair competition now needs amendment. Precisely how the new comparative advertising regulations will be translated into national law is still unclear. The ZAW (German advertising association) believes that lack of clarity… Continue reading DE: Concerns Over Directive
The European Parliament has adopted a report by Roberto Barzanti (I, PES) on an EC Communication on copyright in the information society, which calls for a Directive dealing with three outstanding issues on copyright: reproduction rights, the right of communication to the public and the right of distribution. In its report the EP suggests that… Continue reading EU: EP Backs Copyright Report
After a period of field testing (subscribers see RAJAR Looks At New Methodologies Rajar has announced that it will be changing its methodology to measure ‘individual’ listening without a pre-printed diary.Rather than sampling all individuals aged 4+ in a selected household, one adult and one or two children per home will be selected for inclusion… Continue reading Rajar Changes Methodology
The womens’ weekly titles which have the highest number of C1 25-34 Women, out of a population estimated to be 1.33 million, in this market are Take A Break, Woman’s Own and Bella. It is perhaps no surprise that Take A Break has the highest number at 220,000 as it also has the highest overall… Continue reading Magazine Readership Profile Commentary – C1 25-34 Women
