Virgin Radio has announced that Chris Evans will host their breakfast show from 13 October. This follows the sudden dismissal of previous hosts Russ ‘n’ Jono who were apparently told after this morning’s show that they had been replaced.The show will run from 7-10am every Monday to Thursday allowing Evans every Friday free to film… Continue reading Chris Evans Will Host Virgin Breakfast Show
BT is still considering its next move following WorldCom’s surprise bid for MCI earlier this week. WorldCom’s offer, which threatens to scupper the BT/MCI merger plans, is thought to be in the region of $30m which is around $9m more than BT’s.BT’s move on MCI, which was first announced in November last year (subscribers see… Continue reading BT Considers Options
The Rugby Football Union has announced that Carlsberg-Tetley is to sponsor the sport with involvement at all levels from the national team right down to the local clubs.Amongst their sponsorship package are the National Knockout Cup, now called the Tetley’s Bitter Cup, and the Tetley’s Bitter County Championship. The company will more than double the… Continue reading Carlsberg-Tetley Announce Rugby Sponsorship
Football seems to be the flavour of the week, with plenty of round ball fun to be seen across the spectrum of channels. At the top of the list stands the Newcastle v Barcelona game, shown by ITV Sport on Wednesday night, and watched by an audience of 8.91 million. The UEFA Cup game between… Continue reading TV Viewing Summary W/E 21/09/97
More Group this week announced financial results for the first six months of 1997 which show pre-tax profits rising 43% to £8.8 million on the back of turnover up 38% to £66.2m.In the UK and Ireland, Adshel sales grew by 17% while More O’Ferrall sites were up 30%. Advertisers using this medium for the first… Continue reading More Group Profit Rises 43%
London Taxis International will be sponsoring a month long campaign on LBC 1152 AM. The programming strand, along with other events and activities, is aimed at drawing attention to London’s air pollution problems.LBC: 0171 973 1152
The Daily Mirror‘s Website, Mirror Online, has now launched on the Internet. The site can be found at http://www.mirror.co.uk/ and will be featured in a forthcoming Website of the Week review.
Talk Radio sales controller, Tim Bleakley, has appointed two new people to its sales team. Laura Doughty, former sales exec. at The Guardian and Deirdre Lythe, formerly new business development manager at Flextech, join Talk Radio next week.The station has also has also agreed two new sponsorship deals: Tesco will sponsor a twelve week series… Continue reading Talk Radio News
A joint venture between New PHD and Partners BDDH has resulted in the creation of a new media strategy and planning agency called Media Science. Media Science will be housed at BDDH’s offices and will be staffed by two or three senior media strategists who have yet to be chosen. The £9m Mercedes media buying… Continue reading New PHD And BDDH Create Media Science
It has been reported that talks and the preparation of documents are underway to forge a deal between the two advertising agencies McCann-Erickson and the Leith Agency. It is rumoured that such a deal would result in McCann taking the 45% stake in Leith which is currently held by 3i.According to Campaign, McCann would use… Continue reading McCann-Erickson And Leith Agency Merger
