Channel 5 is planning to split its currently national sales team into four regional operations in order to target a wider brand base. The new structure will follow the framework of the existing regional ITV companies which roughly break into the four areas of London, the North, Scotland and the rest of the country. The… Continue reading Channel 5 To Split Advertising Sales Into Regions
In an effort to become recognised as a marketing and communications business Saatchi & Saatchi Advertising is to become just Saatchi & Saatchi. Chief executive Kevin Roberts says that the brand will now convey communications ideas, not just advertising. This name-change follows last week’s demerger from Cordiant.Saatchi & Saatchi: 0171 436 4000
The French Spirits Federation has reported that, for the first time ever, sales of whisky in France have outstripped those of aniseed-based spirits. The Federation says that this is due to the Loi Evin’s ban on most types of alcoholic beverage advertising, which has given internationally-recognised brands, it says, a major advantage over local brands.
The EC has accepted a revised version of Spain’s Ley Digital, or digital TV law, although with some reservations. The original law caused conflict between the Spanish government and the EC as it imposed standards that outlawed a version of pay-TV set-top decoding boxes, unfairly favouring the system used by state broadcasters. The EU sent… Continue reading EU: Commission Accepts Spanish Law
Future Publishing’s Total Film magazine is to covermount its December issue (out 24 October) with a 200 page book which features exclusive extracts from the thriller section of the 1998 Time Out Film Guide. This continues a series of recent cover promotions. The magazine costs £2.50.Pearson New Entertainment: 0171 331 3920
The Director-General of Telecommunications has issued a consultative document on ‘The Provision of Directory Information Services and Products’. Industry groups meeting at the Advertising Association have registered their profound concerns about some of the proposals. One such proposal would extend to commercial activities the UK administrative law concept of ‘reasonable expectations’. It also proposes to… Continue reading UK: OFTEL Consults On Directories
The European Parliament’s legal affairs committee has proposed that the three key copyright issues (the rights of distribution, communication and reproduction) should be dealt with in one EU directive. The Barzanti Report claims that without a single legal framework, the internal market will be severely disrupted and possibly destroyed. The report also calls on the… Continue reading EU: MEPs For Copyright Controls
Taris, AGB’s research system developed to measure digital TV viewing, will be holding a conference on 27 November to discuss various recent television developments, in particular Channel 5.Held at the Royal Aeronautical Society, topics for discussion will include forecasts on how the TV market will change over the next few years, the future of digital… Continue reading Taris To Host C5 Conference
The Tobacco Institute of Japan has announced that from 1 April 1998 it will adjust its voluntary code of practice to ban all tobacco advertising from cinema, radio, TV, the Internet and outdoor posters. Tobacco companies will also stop the distribution of free cigarette samples on the streets. Newspaper and magazine advertising appears unaffected by… Continue reading JPN: Total Ban Imminent
Italy is facing censure from the EC over its interpretation of the General Directive on Data Protection, which it implemented in May this year, the first MS so to do. But the Italian direct marketing industry is campaigning vigorously to have the legislation amended; the protests focus on the Italian government’s decision to impose an… Continue reading EU: EC Warns Italy Over Data Protection
