The death of Princess Diana meant that there was a large increase in the number of newspapers sold in September as the nation craved news of the latest developments and reactions. Sales in the broadsheet market increased by over 506,000 to 6.19 million while the mid-market saw a rise of over 567,000 to 7.16 million.… Continue reading National Newspaper Round-Up – September
Saatchi & Saatchi has launched another Website presence. Devoted mainly to the Saatchi & Saatchi Award for Innovation in Communication, the site was put together by Saatchi & Saatchi Vision and AMX Digital. The Internet address is http://www.saatchi-saatchi.com.This is in addition to Saatchi & Saatchi’s Business Communications site at http://www.saatchibuscomm.com/index.html
The BBC ‘s 24 hour TV news service has received the OK from the Government to launch next month. As well as appearing on cable systems it will also broadcast overnight on BBC1. BBC News 24 will also launch on digital TV systems when these come on stream next year.The approval comes despite protests from… Continue reading BBC 24-Hour News Service Gets Go Ahead
ITV continue to perform well on the drama front this week, even though virtually all of their offerings come from the ‘yet another series of’ stable. Heartbeat just failed to pass Coronation Street for the top slot, whilst London’s Burning after one week’s absence returns to its regular position in the Top 10. The new… Continue reading TV Viewing Summary – W/E 28th September
Significance of advertising today:No. of commercials per day: 1987 – 5001997 – 11,0002007 – 33,000The premise of the Monitoring Media Performance conference was to analyse the role and function of the media auditors and consultants as independent bodies who provide feedback on the effectiveness of a client’s advertising campaign. Recurring questions raised were: are auditors/consultants… Continue reading Conference Report – Monitoring Media Practice – 9 October
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Initiative Media has announced up to 35 new appointments as part of an expansion plan. At senior level four people have been promoted to the board: Pippa Glucklich becomes a media director; Helen Shannon becomes a planning director; Ilker Shakir steps up to TV buying director and Simon Worthington also becomes a planning director. Meanwhile,… Continue reading Appointment Briefs
The Electronic Telegraph ‘s (http://www.telegraph.co.uk) Fantasy League Online, an Internet version of Fantasy Football, is to be sponsored by Mitsubishi Computers. The package will include a new Fantasy League Online logo incorporating Mitsubishi’s own logo along with press advertisements in Telegraph publications, media and trade magazines and advertisements on relevant Websites.Electronic Telegraph: 0171 538 6256
http://www.juiced.co.ukAny publication aimed at students is always going to run into problems as it tries to present a wacky carefree humour without sounding unforgivably trite and patronising. Very few seem to be able to manage it and, sadly, the Daily Telegraph ‘s Juiced is one of them. As an example, Juiced’s financial section can only… Continue reading Website Of The Week – Juiced
The ITV Network Centre is planning a review of its broadcast scheduling board to simplify the decision-making process on programming.The Network Centre confirmed to Newsline that it aims to replace its 15-member scheduling board with a smaller programming policy group comprising David Liddiment, the new Network director, and a single representative from Granada Group ,… Continue reading ITV Plans To Change Board
Four ITV comedy programmes will be sponsored by Cockburns Special Reserve over the coming weeks. Beginning with An Audience With Ronnie Corbett on 25 October the deal will also cover Blind Men (14 November), It’ll Be Alright on the Night (15 November) and The British Comedy Awards (13 December).It is the first time a comedy… Continue reading Sponsorship Deal For ITV Comedy
