The BBC ‘s 24 hour TV news service has received the OK from the Government to launch next month. As well as appearing on cable systems it will also broadcast overnight on BBC1. BBC News 24 will also launch on digital TV systems when these come on stream next year.The approval comes despite protests from… Continue reading BBC 24-Hour News Service Gets Go Ahead
ITV continue to perform well on the drama front this week, even though virtually all of their offerings come from the ‘yet another series of’ stable. Heartbeat just failed to pass Coronation Street for the top slot, whilst London’s Burning after one week’s absence returns to its regular position in the Top 10. The new… Continue reading TV Viewing Summary – W/E 28th September
Significance of advertising today:No. of commercials per day: 1987 – 5001997 – 11,0002007 – 33,000The premise of the Monitoring Media Performance conference was to analyse the role and function of the media auditors and consultants as independent bodies who provide feedback on the effectiveness of a client’s advertising campaign. Recurring questions raised were: are auditors/consultants… Continue reading Conference Report – Monitoring Media Practice – 9 October
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GGT Group’s two London agencies GGT Advertising and BST-BDDP will be merging on 17 October to create BDDP GGT, a top 15 UK agency with billings of £230m. Paul Bainsfair and John Sharkey, joint chief executives of BST, will become joint chairmen while Grant Duncan, managing director of GGT, will be MD at the new… Continue reading GGT Agencies Merge
After a seven month review the IPA has announced the new criteria for the biennial IPA Advertising Effectiveness Awards. The changes agreed for the 1998 competition, which will be launched at the IPA on 3 November are: more client involvement two stage judging panel of experts and clients no categories wider prize structure with 5… Continue reading IPA Announces New Awards Criteria
Initiative Media has announced up to 35 new appointments as part of an expansion plan. At senior level four people have been promoted to the board: Pippa Glucklich becomes a media director; Helen Shannon becomes a planning director; Ilker Shakir steps up to TV buying director and Simon Worthington also becomes a planning director. Meanwhile,… Continue reading Appointment Briefs
The Electronic Telegraph ‘s (http://www.telegraph.co.uk) Fantasy League Online, an Internet version of Fantasy Football, is to be sponsored by Mitsubishi Computers. The package will include a new Fantasy League Online logo incorporating Mitsubishi’s own logo along with press advertisements in Telegraph publications, media and trade magazines and advertisements on relevant Websites.Electronic Telegraph: 0171 538 6256
http://www.juiced.co.ukAny publication aimed at students is always going to run into problems as it tries to present a wacky carefree humour without sounding unforgivably trite and patronising. Very few seem to be able to manage it and, sadly, the Daily Telegraph ‘s Juiced is one of them. As an example, Juiced’s financial section can only… Continue reading Website Of The Week – Juiced
The ITV Network Centre is planning a review of its broadcast scheduling board to simplify the decision-making process on programming.The Network Centre confirmed to Newsline that it aims to replace its 15-member scheduling board with a smaller programming policy group comprising David Liddiment, the new Network director, and a single representative from Granada Group ,… Continue reading ITV Plans To Change Board
Four ITV comedy programmes will be sponsored by Cockburns Special Reserve over the coming weeks. Beginning with An Audience With Ronnie Corbett on 25 October the deal will also cover Blind Men (14 November), It’ll Be Alright on the Night (15 November) and The British Comedy Awards (13 December).It is the first time a comedy… Continue reading Sponsorship Deal For ITV Comedy
