According to unofficial BARB data the Sky Sports 2 audience for Saturday night’s England v Italy football match peaked at 4.05 million, with an average audience of 3.6 million. This of course does not take into account the large numbers of people who watched the Sky coverage in pubs and clubs.ITV’s delayed recording of the… Continue reading BSkyB England Audience Peaks At 4m
IPC has announced a restructure in its classified sales department. Mike Rowley, group ad sales director, has created two new areas of responsibility: Kevin Attridge is being promoted to head of sales for SouthBank, Weeklies, Science and Special Interest while Cathy Neale is being promoted to head of sales for Leisure, Music and Sport. Both… Continue reading Restructured Sales Department For IPC
Chris Evans’ Virgin Radio breakfast show, which launched this morning, is being sponsored by Beamish Red. Kellogg’s, who were to be sponsors of the Russ ‘n’ Jono show which Evans replaced, pulled out of the deal after hearing that Russ ‘n’ Jono had been dropped. Over on BBC Radio 1 , Zoe Ball and Kevin… Continue reading Evans And Beamish
The local newspaper group Adscene has launched the Canterbury Times , a new weekly newspaper. 26,000 copies of the paper went on sale at 25p, competing against the existing Kentish Gazette . The Canterbury Times follows a recent trend in the comeback of local and regional newspapers. The Newspaper Society reported that more than half… Continue reading Adscene Launch Canterbury Times
Pearson was the focus of much attention last week, reaching a high of 824p on Tuesday before falling to 799p by Friday. On Tuesday the rumour-mill predicted that the media group would sell its stake in BSkyB or its share in Lazards. This, together with positive reports from NatWest Securities, helped Pearson rise 25.5 to… Continue reading Sharewatch W/E 10/10/97
ITV continue to perform well on the drama front this week, even though virtually all of their offerings come from the ‘yet another series of’ stable. Heartbeat just failed to pass Coronation Street for the top slot, whilst London’s Burning after one week’s absence returns to its regular position in the Top 10. The new… Continue reading TV Viewing Summary – W/E 28th September
Significance of advertising today:No. of commercials per day: 1987 – 5001997 – 11,0002007 – 33,000The premise of the Monitoring Media Performance conference was to analyse the role and function of the media auditors and consultants as independent bodies who provide feedback on the effectiveness of a client’s advertising campaign. Recurring questions raised were: are auditors/consultants… Continue reading Conference Report – Monitoring Media Practice – 9 October
1997
The national newspaper market saw a year on year fall in sales of over 145,000 in the period April-September, which is a drop of 0.5%. The People experienced the largest drop, down 6.4% to 1.924 million while the Sunday Mirror was close behind with a fall of 6.3%. Among the top risers was the Sunday… Continue reading National Newspaper Summary – September ABCs
The Mirror is reported to be launching a new magazine on Saturday called The Look. It will include lifestyle features as well as TV listings and reviews. The Sunday Mirror‘s Personal magazine is also expected to unveil a new look at the weekend.Mirror Group: 0171 293 3000
BSkyB will be renaming its two movie channels and creating new on-screen idents for its other services as part of a major rebranding exercise. From November 1 the Movie Channel will become Sky Movies Screen 2 and Sky Movies changes to Sky Movies Screen 1.BSkyB: 0171 705 3000
