Promise is a magazine aiming to help parents deal with the multitude of traumas and trials which the development of their children will throw at them. It is targeted at ABC1 women aged 25-45 who have children. As the first editor’s letter makes clear, “We can’t – and won’t preach; after all we’ve made as… Continue reading First Issue Review – Promise
The European Parliament has adopted a compromise agreement on the Council Comparative Advertising Directive. Ria Oomen-Ruijten MEP (NL, EPP), rapporteur for the Parliament’s position, emphasised the need for harmonisation to protect consumers. She said that the new agreement lays down rules that will assist consumers by insisting on objective information in the ads. While comparisons… Continue reading EU: Comparative Advertising Rules Agreed
The ITC will use citizens’ juries to discover what viewers find offensive on television. Two juries will be used in the research neither of which will be open to the press. The purpose of this research is to ensure that the ITC accurately reflects public opinion in its policies and codes. This is the first… Continue reading ITC Uses Citizens’ Juries For Research
In response to pressure from the EC concerning its position on digital TV, the Spanish government has adopted amendments to the country’s laws on digital TV on 12 September. The amendments remove the obstacles to freedom to provide goods and services which are presently hindering the commercial development of one of Spain’s two digital providers,… Continue reading ES: Government Moves On Digital TV
Bert Hardy, chief executive of European Press Holdings Limited, announced today that Peter Gould has joined the Sunday Business as advertisement director.Gould recently left the Evening Standard where he worked in the same role and has also worked for News International as managing director of City Magazines Ltd..The Sunday Business title recently became a subsidiary… Continue reading Peter Gould Joins Sunday Business
A small media company called Elmsdale Media is planning to launch a 300 film pay-per-view movie channel in direct opposition to BSkyB’s plans to launch a similar channel as part of its digital TV project.Elmsdale is currently negotiating with Hollywood studios to secure film rights for the channel, which would run on high-capacity cable systems.… Continue reading BSkyB Faces Movie PPV Challenge
McCann-Erickson was named as agency of the year at last week’s Media & Marketing Europe awards. This prize goes to the agency which, in the opinion of the judges, “delivered consistently creative solutions” across a wide range of product categories. In the awards as a whole, McCann-Erickson features six times, either with a commendation or… Continue reading McCanns Wins M&M Europe Award
Last weekend’s Independent On Sunday followed the Independent and launched a new look along with two new sections – only 8 months after its last overhaul.As well as changing its masthead, font and general style along the lines of its sister title, the Independent On Sunday now has “Section 2”, containing the critics, comment and… Continue reading Independent On Sunday Follows Daily’s Changes
Wednesday Southern Newspaper group release final year financial results.Friday Guardian Media Group release final year financial results.Also this week: WPP is expected to formally announce the merger of Olgivy & Mather’s and JWT’s media buying operations; the Daily Star‘s Website, Megastar, will be Website of the Week; a Web Round-Up will also appear on Newsline.
The BBC Online department will launch a 24-hour news service on its Internet site next month. A BBC spokeswoman said that it is the BBC’s aim to provide continuous news in response to research which confirms that this is what people want. It is reported that the Corporation is putting £10m a year into a… Continue reading BBC Plans To Launch 24-Hour Internet News
