Dutch international publishing company VNU Business Publications has launched VNU Communications World following a successful trial issue. Former news editor of Network News Jon Bernstein will edit the monthly newspaper which aims to address “the increasing crossover between the telecommunications and IT industries.”VNU Communications World will be distributed to over 23,000 professionals in the telecommunications… Continue reading VNU Launches VNU Communications World
SeaFrance have agreed a 12 month sponsorship deal with Carlton Television, worth around £750,000. From 22 September the ferry company will be sponsoring Carlton’s 24 weekly weather forecasts.Carlton’s Deputy Head of Sponsorship, Andy Thompson, believes that “sponsorship works best when there is a natural connection.” SeaFrance see the deal as an opportunity to raise their… Continue reading SeaFrance To Sponsor Carlton’s Weather Forecasts
Agency estimates put August’s terrestrial television revenue at £143 million. ITV brought in a total of £104.8m while Channel 4 came in at £31.5m. Channel 5’s revenue was estimated to be £6.7m, down from £8m last month. LWT showed the most growth, up 1% point to a share of 11.2% while the other London licence… Continue reading TV Revenue – August
How can a magazine like Cover not be a hit? It does, after all, take only the ‘best’ articles from a variety of sources and then publish them under one cover. The problem with this however is that readers may find it difficult to build a relationship with a title which shows little continuity in… Continue reading First Issue Reviews – Cover
It is reported that Anna O’Sullivan is to publish Emap Elan’s scheduled women’s magazine, Project Miriam. O’Sullivan, currently a group head at the Times, will join the post on October 6.The magazine is planned for release next spring and is described as being aimed at women in their thirties who have may have grown too… Continue reading Emap Elan Appoint Publisher For Project Miriam
IPC’s Loaded magazine will be sponsoring Barnet Football Club for the new season. As well as players’ shirts having the Loaded logo, the magazine will also have access to perimeter advertising sites at Barnet’s ground, while the editorial team will provide copy for Barnet’s matchday programme. Loaded will also devote a regular column to the… Continue reading Loaded Sponsors Barnet FC
Cable television channel Channel One has teamed up with the Press Association to provide what they describe as a “truly local” news service. The cable company will recruit five PA journalists who will supply local news for the London regions in which the company broadcasts. Channel One argues that there is a gap in the… Continue reading Relaunch For Channel One
ISBA has said that it is “disappointed” with the ITC’s decision not to extend the amount of advertising minutage on commercial TV (see ITC Rejects Extra Minutage Proposal).In a statement ISBA says that the broadcasters’ responses, which argued against an increase, were “overly-influenced by short-termism” and that these companies will “actually soon start to seek… Continue reading Industry Reacts To ITC Minutage Decision
Following a request from broadcasters, the ITC has ruled to allow advertising breaks in half-hour documentary programmes shown on the three commercial channels. It believes that “the advantages to viewers outweigh any detriment.”The ITC anticipates that the documentary genre will benefit from more frequent peak-time scheduling as a result of centre advertising breaks. It also… Continue reading ITC Allows Centre Break Advertising
Laser has announced the arrival of a new Northern macro to be known as Laser North. From 1st January 1998, airtime for Granada, Border, Yorkshire and Tyne Tees can be bought as a single unit.By unifying the two existing northern macros, Yorkshire Television and Tyne Tees, and Granada Television and Border, Laser hopes to provide… Continue reading Laser Announces New Macro
