The Chartered Institute of Marketing’s Quarterly State of the Market Report, published today, predicts that economic growth will nearly halve between 1997 and 1998 as consumer spending reduces significantly.This prediction comes from CIM’s economic adviser Douglas McWilliams and the report indicates that the UK’s GDP will fall from 3.7% (1997) to 2.1% in 1998 and… Continue reading Economic Growth To Fall Between 1997 And 1998
ISBA has said that it is “disappointed” with the ITC’s decision not to extend the amount of advertising minutage on commercial TV (see ITC Rejects Extra Minutage Proposal).In a statement ISBA says that the broadcasters’ responses, which argued against an increase, were “overly-influenced by short-termism” and that these companies will “actually soon start to seek… Continue reading Industry Reacts To ITC Minutage Decision
Following a request from broadcasters, the ITC has ruled to allow advertising breaks in half-hour documentary programmes shown on the three commercial channels. It believes that “the advantages to viewers outweigh any detriment.”The ITC anticipates that the documentary genre will benefit from more frequent peak-time scheduling as a result of centre advertising breaks. It also… Continue reading ITC Allows Centre Break Advertising
Laser has announced the arrival of a new Northern macro to be known as Laser North. From 1st January 1998, airtime for Granada, Border, Yorkshire and Tyne Tees can be bought as a single unit.By unifying the two existing northern macros, Yorkshire Television and Tyne Tees, and Granada Television and Border, Laser hopes to provide… Continue reading Laser Announces New Macro
Trinity International Holdings, the regional publishing group, today announced interim pre-tax profits of £32 million, up 39%. Turnover, excluding the Canadian interests which were sold last year, rose 7% to £165.3m.Ad revenue was up 7%. Trinity report that situations vacant advertising has been strong throughout the first half of the year, though all categories performed… Continue reading Trinity Announces 34% Rise In Profits
Gruner & Jahr will be moving from its office in SW1 to Marsh Wall in the Docklands area. With effect from 22 September the publisher will be based at:197 Marsh Wall London E14 9SG Telephone: 0171 519 5500 Fax: 0171 519 5521
AGB’s Commercial Director Peter Marsh is leaving for a senior marketing position at Laser Sales at the beginning of October. The post is to be filled by Nick Burfitt, presently AGB’s Television Bureau Business Development Director.Steve Hibbert has joined the company from BMRB as Technical Support Manager, reporting to Nick Burfitt. AGB promises a number… Continue reading Personnel Changes Within AGB
Pearl & Dean are to host the only UK screenings of the winners of the Cannes Lions ’97 Advertising Awards Festival. The first of three screenings will be held at Warner West-End, Leicester Square on 25 September. Further screenings are to be shown at Manchester Corner House Cinema, Oxford Street on 1 October and Edinburgh… Continue reading Pearl & Dean Host Cannes International Advertising Festival
Agency estimates put August’s terrestrial television revenue at £143 million. ITV brought in a total of £104.8m, up 3.9% year on year, while Channel 4 came in at £31.5m, up 0.5%. Channel 5’s revenue was estimated to be £6.7m, down from £8m last month. GMTV’s revenue fell 8% to £5.3m.There were relatively minor year on… Continue reading TV Revenue – August
Cable & Wireless Communications has said that the cost of integrating its four constituent companies – Mercury Communications, Nynex, Videotron and Bell Cablemedia – will be around £200m.It is expected however that there will be more than £100m in savings for this financial year. The news was announced yesterday, the same day that the company… Continue reading CWC Integration Costs Put At £200m
