There will be an increase in advertising minutage over the coming months due to the number of ad breaks which have been cancelled on commercial television during the coverage of Princess Diana’s death.Under the ITC guidelines, sales houses are allowed to make up the ad time that had to be dropped during special programming over… Continue reading Extra Ad Minutage To Be Released
A new monthly food magazine, Time To Cook, is being launched by Prism Publishing. The title is aiming at the mid market, will have an initial print run of 100,000, will be 72 pages long and retail at £1.50.The magazine will primarily be for beginner cooks and people who do not have much time to… Continue reading Time To Cook Magazine
The RAB is embarking on a plan to improve the dialogue it has with advertisers and has appointed ad agency CDP to help implement the plan above and below the line.CDP will be the first time that the RAB has used a full-service agency, having worked with the Leith Agency and Zenith on its last… Continue reading RAB Appoints Agency
The Mirror is reported to be investigating the launch of a review supplement for its Saturday edition. The paper is apparently looking for an October launch, making it the first tabloid to publish such a section.The Mirror Group was unavailable for comment.
Future Publishing’s Total Football magazine has put together a promotion for September in Football Football, the London theme restaurant.As well as themed placemats, special subscription offers and free copies of the magazine will also be available to customers at the restaurant.Future: 01225 442244
Poster Publicity, the outdoor specialist company, has launched a consultancy firm called Outdoor Media Consultancy. The new operation, to be run by Ron Brunton and Steve Curtis, aims to help clients maximise the benefits of their outdoor ad campaigns.PPL: 0171 730 8651
Coronation Street stands clear as the leader of the soaps this week, with an average viewing figure of 13.10 million over its four episodes. Eastenders chases with 12.12 million over its three episodes.Top drama of the week goes to The Beggar Bride, the BBC’s two part romantic tale. The first episode attracted 9.10 million, way… Continue reading TV Viewing Summary W/E 24/08/97
Bruce Gyngell, chief executive of YTTV, announced today that he will be leaving the company. His decision was prompted by the takeover of YTTV by Granada in June.Mr Gyngell said “no company requires two chief executives and it was inevitable that I would leave.” He went on to say that “any reports of my imminent… Continue reading Gyngell To Leave YTTV
Company Barclaycard has signed a new sponsorship deal with Northampton Football Club for an undisclosed sum. The business chargecard will now sponsor Northampton’s four corporate hospitality lounges, the Player of the Month award and will also cover pitch side and home programme advertising.Barclays PR: 0171 699 2669
All of the daily broadsheets except the Independent revealed respectable year on year growth in the March-August ABC figures. While the Daily Telegraph and the Times both increased sales by over 5% to 1.112m and 746,826 respectively, the Independent slumped 5.6% to 257,598. The Sunday Telegraph again saw large growth, with a rise of almost… Continue reading National Newspaper August ABC Summary
