The RAB is embarking on a plan to improve the dialogue it has with advertisers and has appointed ad agency CDP to help implement the plan above and below the line.CDP will be the first time that the RAB has used a full-service agency, having worked with the Leith Agency and Zenith on its last… Continue reading RAB Appoints Agency
Future Publishing’s Total Football magazine has put together a promotion for September in Football Football, the London theme restaurant.As well as themed placemats, special subscription offers and free copies of the magazine will also be available to customers at the restaurant.Future: 01225 442244
Poster Publicity, the outdoor specialist company, has launched a consultancy firm called Outdoor Media Consultancy. The new operation, to be run by Ron Brunton and Steve Curtis, aims to help clients maximise the benefits of their outdoor ad campaigns.PPL: 0171 730 8651
Coronation Street stands clear as the leader of the soaps this week, with an average viewing figure of 13.10 million over its four episodes. Eastenders chases with 12.12 million over its three episodes.Top drama of the week goes to The Beggar Bride, the BBC’s two part romantic tale. The first episode attracted 9.10 million, way… Continue reading TV Viewing Summary W/E 24/08/97
Bruce Gyngell, chief executive of YTTV, announced today that he will be leaving the company. His decision was prompted by the takeover of YTTV by Granada in June.Mr Gyngell said “no company requires two chief executives and it was inevitable that I would leave.” He went on to say that “any reports of my imminent… Continue reading Gyngell To Leave YTTV
Company Barclaycard has signed a new sponsorship deal with Northampton Football Club for an undisclosed sum. The business chargecard will now sponsor Northampton’s four corporate hospitality lounges, the Player of the Month award and will also cover pitch side and home programme advertising.Barclays PR: 0171 699 2669
All of the daily broadsheets except the Independent revealed respectable year on year growth in the March-August ABC figures. While the Daily Telegraph and the Times both increased sales by over 5% to 1.112m and 746,826 respectively, the Independent slumped 5.6% to 257,598. The Sunday Telegraph again saw large growth, with a rise of almost… Continue reading National Newspaper August ABC Summary
On Saturday ITV will have continuous live coverage throughout the day of the funeral of Diana, Princess of Wales.The coverage begins at 6:00am with GMTV and will continue until the late afternoon. In the evening, Farewell To A Princess will look back over the day’s events. There will be no advertising breaks during the coverage… Continue reading ITV Announces Saturday Schedule
This week saw the first issue of the new look it magazine , the free men’s glossy title which is handed out at London tube stations. The bi-monthly magazine actually launched in June but the publisher, Publish It, was unhappy with this first issue and so now we have a new-look title which apparently is… Continue reading Review: It Magazine
