This week saw the first issue of the new look it magazine , the free men’s glossy title which is handed out at London tube stations. The bi-monthly magazine actually launched in June but the publisher, Publish It, was unhappy with this first issue and so now we have a new-look title which apparently is… Continue reading Review: It Magazine
MTV Europe has launched a new Website to complement its pan-European television network and to broaden the penetration and reach of the MTV brand. It will contain exclusive music-related content, graphics and “toys” and the use of “intelligent recommendations” which push content most relevant to site visitors.MTV expects the site to have an international appeal… Continue reading MTV Europe Launches New Website
Johnston Press today released financial results for the six months to June 1997 which show that pre-tax profits have risen 53% to £19.4m, on the back of turnover up 98% to £110.6m. The regional publisher also saw advertising growth rates of 8%.Fred Johnston will retire from executive duties on 15 September but remain chairman, at… Continue reading Johnston Press Sees Profit Soar
The Observer will be carrying a free 36-page edition of new women’s title Frank this weekend. The paper will also be running a series of ads for the title.Frank, published by Wagadon, will be launched next Thursday. A full review will appear on Newsline.Observer: 0171 239 9696
The Radio Authority is advertising a number of frequencies for local radio licences designed to provide small-scale services within Nottinghamshire and Derbyshire.This is designed to encourage the development of localised radio services in areas other than the main cities where other services are based.…The RA has now assumed responsibility for the frequency planning of restricted… Continue reading Radio Authority Advertises New Licences
Record-breaking cinema attendances are encouraging new advertisers to make full use of the big screen, according to new statistics released today by the Cinema Advertising Association.According to the CAA a surge of blue chip companies are “demanding” to use cinema as part of their advertising mix: Virgin Atlantic, BT Corporate, Christian Dior, Habitat, Audi, Orange… Continue reading Advertisers Demand Cinema Presence
A report from the Direct Marketing Association puts the annual direct marketing expenditure for 1996 at £6.1 billion, up 10% on the previous year.The figures also reveal that the two fastest growing areas of the direct marketing industry are Direct Response TV and Direct Response Radio, with expenditure increases of 38% to £551m and 113%… Continue reading Direct Marketing Expenditure Tops £6bn
It is estimated that around 2.5 billion in over 180 countries will tune in to coverage of Princess Diana’s funeral on Saturday morning.The BBC’s output, which will begin at 9:30am and last until the early evening, is expected to be anchored by Martin Lewis, David Dimbleby and Jennie Bond. ITV’s coverage will also begin at… Continue reading 2.5bn Set To Tune In To Funeral
Xfm, the new London alternative-music station, has met with a very positive response so far from advertising agencies. The station launched at midday on Monday with MC5’s ‘Kick Out the Jams’, a suitably alternative and obscure track played by Gary Crowley. In terms of advertisers, Polydor bought the whole of the first ad break with… Continue reading Xfm Gets Thumbs Up From Agencies
Peter Salmon, Granada Television’s director of programmes, has been named as BBC1’s new controller. He replaces Michael Jackson who left the corporation this year to become chief executive of Channel 4.As well as taking charge of the Coronation Street rejuvenation Mr Salmon was also responsible for programmes such as Moll Flanders and Hillsborough.BBC: 0181 743… Continue reading BBC1 Controller Appointed
