The Council and the European Parliament have published the revised Television Without Frontiers Directive (OJ/L202/97). It entered into force on 30 July and must be implemented by the Member States by 30 December 1998. A contact committee will be set up to examine the implementation of the Directive and the developments in the sector.
The Economic and Monetary Affairs Committee in the European Parliament has appointed Mr John Stevens (UK, EPP) as its Draftsman for a report on Electronic Commerce in the EU. First discussions on this report are expected to take place during the Committee’s meetings in October with the finished opinion being brought before the full Parliament… Continue reading EU: EP Considers Electronic Commerce
Adscene today announced a drop in pre-tax profits, from £5.1m to £4.8m for the year ended 31 May 1997. The regional newspaper publisher blamed this on its commercial printing division, which contributed less than in the previous period. There was, however, an increase in turnover which was up 12.6% to £55.6m.Adscene: 01227 767321
The Food & Drug Administration in the US has issued new guidelines for the TV advertising of prescription-only drugs. The ads must contain additional information, specifically that professionals may provide further details, a toll-free number to contact, reference to print ads, and also to a web site. The new rules are aimed at reducing consumer… Continue reading US: New Rules Come Into Force
The August Retail Price Index was announced this morning as 158.5, an increase of 0.6% on the previous month and a rise of 3.5% on August 1996.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
At its Council Meeting last week, the IPA elected Unity Three Ltd and Willoz Holmes & Law Ltd into membership. This brings the total number of agencies in the IPA to 211.IPA: 0171 235 7020
MediaTel Interactive has created an Internet site for The Word, (http://www.theword.co.uk/), the centralised sales and marketing operation which represents the regional daily paid for press. The site was booked through advertising agency New PHD and forms part of a complete online promotional package targeting media planners on the Internet.In addition to the Website, the online… Continue reading The Word Launches Web Site
European Commission officials are reported to be in favour of accepting a key proposal of the European Parliament to include consumer and advertising industry representative’s on the ‘proportionality committee’, charged with assessing whether national restrictions on commercial communications constitute illegal barriers to trade. The original idea was to limit the committee’s composition to representatives of… Continue reading EU: Committee To Include Consumers
Computer Arts, Future Publishing’s creative arts and technology magazine, has turned from a bi-monthly into a monthly. The title changes its frequency from the October issue which goes on sale this month.The launch of the monthly title will be supported by a double disc covermount and an ad campaign in the Guardian, Independent and Design… Continue reading Computer Arts Goes Monthly
All of the daily broadsheets except the Independent revealed respectable year on year growth in the March-August ABC figures. While the Daily Telegraph and the Times both increased sales by over 5%, the Independent slumped 5.6% to 257,598. The Sunday Telegraph again saw large growth, with a rise of almost 30% while the FT increased… Continue reading National Newspaper August ABC Summary
