CIA Group PLC, Europe’s second largest independent media buyer, is to put the final link into its European agency chain with the conditional acquisition of Scandinavian media specialist MarMedia Group.The MarMedia Group, whose agencies trade as Media Marketing Group, is one of the top two media specialists in the region. In Sweden, the Group is… Continue reading CIA Move Into Scandinavia
The ITC’s annual survey of average monthly subscriptions has revealed that the average monthly television subscription, paid by customers, stands at £24.50 (inc. VAT). This means that television subscriptions across the cable industry total £577,750,909 (inc. VAT) on an annual basis.At 22%, the latest cable television penetration rate is the highest ever recorded for the… Continue reading Cable Subscriptions Exceed Half A Billion Pounds
Zenith Media has published its six-month UK Television Forecasts to 2003 covering advertising, viewing, satellite, cable and audience costs-per-thousands.According to the report, total UK advertising expenditure grew by 7% in 1996, 4.5% in real terms after accounting for RPI, and is forecast to rise by a further 6.9% this year, or 3.8% in real terms,… Continue reading TV Forecasts
Only five national newspapers recorded year on year increases in their six-month NRS figures for April. Both of the Telegraph titles performed well, with the Sunday paper increasing over 22% to 2.320 million and the daily growing 17% to 2.835 million. The Daily Mail‘s readership had the third largest growth during the month with a… Continue reading National Newspaper NRS – April
The ITC’s 1996 Annual Report and Accounts were published today. In his introduction to the report, the Commission’s chairman, Sir Robin Biggam, said that the debate surrounding a new single TV regulator must be continued this year. “The responsibility of the ITC to deliver effective and sensitive regulation is high, with major television players increasingly… Continue reading ITC Calls For Single TV Regulator
TuesdayNRS Figures are published today; they will be available on Newsline this week.WednesdayHaymarket is launching Revolution, a new media magazine.ThursdayFuture Publishing is launching Connect, a monthly Internet magazine.A TV Round-Up for April will be appearing in Newsline features this week.
The cost of content in European new media markets will rise to $6.2 billion by 2002, according to a new report by Datamonitor, Making Money In New Media Markets. The report suggests that traditional media companies will supply much of the content to the new media markets.The analysis also predicts that the cost of content… Continue reading New Media Companies Spend Billions
Willott Kingston Smith, the advertising accountancy and consultancy firm, is setting up a new information technology consultancy. Ed Bayley, formerly head of new media at Bartle Bogle and Hegarty, has been appointed to head the new division which will give IT advice to the media industry.Willott Kingston Smith: 0171 304 4646
Channel 5 has been forced to change its plans for its weekend of big sports coverage due to a clash in kick-off times.The football World Cup qualifier between England and Poland and the Rugby Union Test match between England and Argentina, to be screened on Saturday 31 May, were originally billed as being shown live… Continue reading Change In C5’s Sports Plans
The soaps cleaned out the top spots again this week. Coronation Street was again top of the league with 15.79 million viewers. Although Eastenders achieved a higher weekly average than The Street, amassing an average of 14.45 million viewers over three nights, in comparison, Coronation Street recorded an average of 13.33 million viewers over four… Continue reading TV Viewing Summary – W/E 18/05/97
