WCRS is expected to merge its media department into Mediapolis this summer, according to sources. The move, which has long been rumoured, will take place on July 1st, leaving no media representation at WCRS at all.An official announcement confirming this is believed to be imminent, though both Mediapolis and WCRS were unavailable for comment this… Continue reading WCRS Set To Merge Media Department With Mediapolis
Agency estimates put terrestrial TV revenue for March at £192.070m, which is an increase of 10.05% on the previous year. Of this, ITV brought in £148.070m (up 11.39%) and Channel 4 £44m (up 5.83%). This puts the ITV:C4 ratio at 77:23. Mar-96 Mar-97 % Change ITV 132,926,404 148,070,000 11.39 C4 41,575,000 44,000,000 5.83 Total 174,537,404… Continue reading TV Revenue – March
The ITC today published its 1996 Annual Performance Reviews of the 18 terrestrial TV licences: the 15 regional ITV licensees, GMTV, Channel 4 and Teletext.Teletext received a favourable report and GMTV was congratulated on rectifying the complaints highlighted in the previous year’s report. ITV and Channel 4 performed satisfactorily, but each were found to have… Continue reading ITC Questions ITV’s Commitment To Its Licence Terms
WPP has taken a stake in Syzygy, the London-based digital media company. Syzygy specialises in the strategy, development and marketing of commercial Internet and intranet solutions. The agency’s client list includes Duracell, Kimberly-Clark, Kodak, Kraft Jacobs-Suchard, Mars and PepsiCo.This is the first European edition to the Group’s new media investment portfolio. Earlier investments have focused… Continue reading WPP Buys Into Digital
G.O.D., the Internet search engine company, together with Four11(a commercial website) and PeopleFinder (the new email and telephone directory) has formed a new Internet sales service.The G.O.D. Advertising Network offers General Rotation advertising from $16 (£10). Banner Ads can be targetted geographically or at specific consumer interests and will be spread between G.O.D., PeopleFinder and… Continue reading G.O.D. Forms Advertising Network With Four11
Sue Elms, managing director, Initiative Media1. IntroductionThe subject of this speech is the value of ad effectiveness as a measure of accountability in media.The bit about EMU is, I think, some sort of MRG committee pun about efforts for European Media Research harmonisation. The point being that we should shelve our efforts in this area… Continue reading Sue Elms – ‘Forget EMU, It’s Ad Effectiveness That Counts
In Europe ‘
A report by stockbrokers HSBC James Capel suggests that BSkyB will have the upper-hand if the British Digital Broadcasting consortium wins the battle for digital terrestrial TV. If the consortium does win, the balance of power will depend on what programming proves to be the key driver for BDB. James Capel think that sport and… Continue reading BSkyB Set For Controlling Stake In Digital Consortium
Laser has announced that there will be changes made to the ITV Spring/Summer Schedule 1997 in order to strengthen the weekend performances of some peaktime shows.The Man Who Made Husbands Jealous moves to the Friday 9pm slot to maximise the ABC1 Women audience, with A Touch of Frost scheduled on Saturday nights at 9pm to… Continue reading Changes Made To Strengthen ITV Summer Schedule
A survey, by the Chartered Institute of Marketing, reveals that regardless of the outcome of the election leading marketers are confident of a buoyant 1997.The survey shows that top marketers are planning for over 5.3% volume sales growth for the current year. This positive mood is reflected in the Chartered Institute of Marketing’s Confidence Index,… Continue reading Marketers Confident Of Buoyant 1997
Average weekly cinema admissions showed an increase of 7.28% in March to reach 2.69 million, according to the Cinema Advertising Association. This is the first month of 1997 to show a rise in admissions, with January seeing a fall of 5.6% year on year and February falling by 18.6%. Total admissions in March reached 11.933… Continue reading March Cinema Admissions Show Welcome Rise
