The success of the Manchester Evening News’ price-cutting operation has led other regional groups to follow suit. The Friday edition of the Manchester Evening News is now available for a third of the usual cover-price at 10p *Manchester Evening News Claims Sales Success .The Yorkshire Post slashed its Saturday cover-price from 38p to 20p six… Continue reading Regionals Cut Prices
The ITC has received two applications for the local delivery franchise for Northumberland and one application for the local delivery franchise for Fife.The applicants for the Northumberland licence are:Northumberland Cable & Telecoms Ltd, a company backed by the principals of the US Cable Group. The application proposes to offer the service to 97,000 homes in… Continue reading Applications Received
One of the leading contenders to take over from Michael Grade at Channel 4, Denise O’Donoghue, has pulled out of the race. O’Donoghue, who is head of Hat Trick productions, is said to have been put off by all the publicity the role attracts.John Willis, Channel 4’s programming director, Michael Jackson, the head of BBC… Continue reading Channel 4 Contenders
Among the quality titles the Sunday Telegraph continues to perform well and in the period October ’96-March ’97, it showed the largest year on year increase at 30.15% to 863,147 copies sold. The Sunday Times still dominates with the largest circulation among the quality titles with 1.344 million copies sold. Both of the Independent titles… Continue reading National Press Round-Up – March ABCs
BSkyB is launching the National Geographic Channel. The channel will be available in the UK and the Republic of Ireland this summer on BSkyB’s multi-channel platformThe channel will feature new National Geographic programmes, as well as programmes from the National Geographic film library. The channel will be offered to subscribers as part of Sky’s multi-channel… Continue reading The Sky’s The Limit For The National Geographic
Channel 5’s first full week of ratings has now been made public and Elstein and his crew have nothing to celebrate.Mrs Doubtfire is its biggest ratings winner to date, attracting 2,849,000 consolidated viewers. Indeed, the evening film is proving to be the channel’s most popular slot; My Step Mother Is An Alien recorded 1,694,000 viewers… Continue reading Channel 5 Ratings Round-Up
The Prime Minister is considering holding a live televised debate with Paddy Ashdown, in an attempt to expose Tony Blair’s reluctance to take part in such an event.It is thought that Major will perform better than Blair in a live debate, and the Labour Party is said to be concerned about the effects of a… Continue reading Major And Ashdown May Thrash It Out On The Box
Fifteen months ago after a splendidly sociable few days in Barcelona at the 1995 MRG Conference, I provided a brief critique of the key issues emanating from (with a few exceptions) a rather disappointing set of conference papers.In the period since I heard the same view from many others, so I think it is only… Continue reading MRG Conference 1997 – Dublin – A Critique
Allied Dunbar is reported to be about to sign a £7.5 million sponsorship deal for the Rugby Union League. The insurance giant is said to be preparing to take over the sponsorship for the First and Second Divisions for the next three years from Courage.
The ASA’s monthly report was published today. The editorial warns advertisers to take care when using images or references to race or religion. An approach which is humourous and quirky might be acceptable to the public, but racism and offensive references to other nationalities clearly are not. The interpretation of advertisements is rarely black and… Continue reading Melinda Gets The Message From The ASA
