The Advertising Standards Authority opens its annual report, published today, with a look at underwear. The Gossard Glossies poster campaign, with the headline: “Who said a woman can’t get pleasure from something soft?” was the most complained about advertisement last year. The Daily Mail, which encouraged readers to complain about the campaign, could have had… Continue reading Authority Gets Its Knickers In A Twist
Jerry Wright, marketing director at Lever Brothers, was the sole client representative at the conference and called on agencies to recognise that the importance of media is declining, giving way to the need for “communication”. He also called on agencies to develop new models for communication planning.In the TV market he said there was more… Continue reading MRG Conference Report – The Final Day
BBC Worldwide has announced record international sales for 1996 to 1997. The BBC’s commercial arm reported a 20% year-on-year increase in its programme sales and distribution business for the year ending 1996 to 1997. Bob Phillis, chief executive of BBC Worldwide, announced an un-audited programme sales figure of £112.1 million.The ten best sellers were:1 People’s… Continue reading Record Sales For The BBC
Griselda Billington has joined EMAP Internet Sales as an account manager.Her new job will involve selling online campaigns to leading clients and ad agencies. Billington was previously an ad sales executive at Wired and Hotwired, responsible for sales to both print and online clients.For an interview with Carol Dukes, director of EMAP Internet Sales, subscribers… Continue reading Expansion At EMAP New Media Sales House
Delegates at the MRG Conference were presented with a “Hot Off the Press” insight into some innovative media research.Fran Cassidy, marketing director at Carlton TV and her colleague Catherine Davie, head of marketing research, told how Carlton have adapted the “Needs States” theory to television viewing to cleverly schedule programmes to suit viewer’s moods during… Continue reading “Hot Off The Press” Research – MRG Conference Special
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David Brennan, vice president of research at Flextech, spoke about digital TV and said that there was a general feeling of “so what?” among the public and the industry. Despite this, together with a general fear of new technology, he predicted that there would be a take-up of 5 million households by 2003.Brennan also predicted… Continue reading MRG Conference Report – Second Day
A new control authority has been born: the Broadcasting Standards Commission will replace the Broadcasting Standards Council and the Broadcasting Complaints Commission, and will encompass both those bodies’ functions. The BSC is required to produce a code of good practice on fairness and privacy; it will publish regular monthly reports of decisions on complaints from… Continue reading UK: New body emerges
Anheuser-Busch and Miller Brewing – America’s two biggest brewers – have denied that they are running advertising campaigns deliberately aimed at encouraging under-age drinking of their products. The Federal Trade Commission (FTC) had contacted the brewers concerning their advertising on MTV. Anheuser-Busch stated that it had supplied data concerning its media-buying practices to the FTC;… Continue reading US: Brewers deny targeting youth
The European Parliament’s Environment Committee has appointed Horst Schnellhardt, a German Christian Democrat, as General Rapporteur for the labelling, presentation and advertising of foodstuffs. The Commission Directive was referred to the European Parliament in February this year. No timetable has yet been set but it is understood that the first discussions in committee will occur… Continue reading EU: New Rapporteur Appointed
Miller Freeman is reported to be launching a new subscription based on-line business news service.The service called Link 2 Business Finder will aim to provide an editorial archive and product news service. News will be updated daily and sites will be linked to Miller Freeman’s titles. The service is set to go on-line in May.
