The Independent has launched a direct mailing scheme which will offer around 215,000 consumers in London the chance of getting the paper free for two weeks.Potential readers will receive coupons through the post which they can exchange for free copies of the title at their newsagents. The offer began at the weekend and will run… Continue reading Independent Launches Direct Mail Offer
According to unofficial live data, the second Wednesday evening lottery draw was watched by 6.4 million viewers. This compares to a figure of 10.8 million for the week before.The latest Television data can be accessed by subscribers by clicking here.
The Independent today re-launched its media section as a stand-alone supplement. Media+ supplement appears on a Monday in direct competition with The Guardian’s media pages which were converted into a separate section a few week ago *Supplement Review – Media Guardian. This move has sparked-off The Guardian’s current ad campaign where The Guardian accuses The… Continue reading Supplement Review – Media Independent
The Financial Times is adding a two-page sport section to its Friday edition. The sports pages are expected to go into the paper by Easter. It is rumoured that the pages will concentrate on business associated with sport, rather than sports coverage.The FT is also about to brief three agencies to pitch for its worldwide… Continue reading FT To Take A Sporting Chance
A monthly magazine for extreme and dangerous sports enthusiasts will arrive at news-agents on February 27, priced £2.50. The people behind Xtreme Lifestyle Magazine, Pocket Guide Publishing, believe that they will be targeting the fastest growing sector of the sports industry.Bungee-jumping, white-water rafting and shovel racing are some of the hair-raising antics that will be… Continue reading Magazine Goes To Xtremes
The BBC has announced details of a new channel that will form part of its digital television service when it launches next year.BBC Inform is intended to enable viewers to keep up-to date with major dramas; it will also include background programme information on actors and issues that occur in programme plots, such as drug-abuse.… Continue reading New Channel For BBC
The Independent has launched its stand-alone media section today. A review will appear on Newsline.Channel 5 is launching its long-awaited programme schedule on Tuesday; a full report will be available on Wednesday’s Newsline.Wednesday will also see the release of WPP’s full-year results. Analysts are forecasting pre-tax profits of around £150 million, up £113 million year-on-year.It… Continue reading The Week Ahead
The Mirror Group is rearranging its display sales team. The People’s ad manager, Phil O’Hara has moved to head of client sales. O’Hara now has chief responsibility for the finance, holiday, insert, motoring and client category teams. He will also supervise the new advertisement feature group, headed by former promotions group manager, Roz Collier.Jane Candish,… Continue reading More Moves In Sales
The continuing attack on cigarette advertising and sponsorship in the US is being stepped up, with the state of Florida publishing on 14 February new rules limiting the use of tobacco company banners to promote sporting events.The new rules are due to take effect in March. The ban on such promotions also covers beer and… Continue reading US: Florida Steps Up Campaign
