The two papers presented at last night’s MRG Evening Meeting described research which suggests that BARB is having problems measuring multiple guest viewing and 16-24 year old viewing.Hugh Johnson, head of research at Channel 4, believes that BARB is not cut out for measuring the lifestyle of 16-24 year olds and highlighted some findings of… Continue reading MRG Evening Meeting: BARB Under Pressure
http://www.comicrelief.org.ukWith Red Nose Day less than a month away Comic Relief has created a huge net-site for everyone to stick their beaks in to.This site is so well designed that even Mr Bean could find his way around it. Hands abound, to point you in the right direction. It is obviously intended to be child… Continue reading Web Site Of The Week – Comic Relief
The growth of new media today makes it more important than ever to reduce media-specific government controls over content and ownership, warns Newspaper Society deputy director David Newell.Speaking at the Leicester Literary and Philosophical Society Lecture yesterday, on the subject of Media Freedoms and Controls in the New Information Age, Mr Newell went on to… Continue reading NS Warns Against Government Control Of Media
It is reported that the Media Centre has moved into the top 3 of the 1996 media billings league. The findings, based on the newly released Register-MEAL figures, show that the agency ended last year with billings of £357 million, a 20% rise year-on-year. This rise is largely due to new business gained from Barclays… Continue reading Media Centre Moves Into Top 3
The Guardian is expanding its sponsorship of Channel 4’s Film on Four season into cinema and video releases.The deal allows The Guardian to get its name on point-of-sale promotions in cinemas and video shops and have reader offers to the films in the paper. The deal covers 14 video and 11 film releases. This deal… Continue reading Guardian Extends Channel 4 Sponsorship
MSM, the UK’s largest commercial sales house, and IRN, Independent Radio News, have joined forces to launch the Newslink Radio Creative Award.The Award has been designed to encourage creativity within the radio industry. It is an opportunity for clients, creatives, media planners and buyers to work together on an innovative radio campaign. The winning client… Continue reading Radio Competition Time
(Updated at 11:43am)Scottish Television this morning announced annual financial results which show that its pre-tax profits have risen 40% to a record £28m. This was helped by the first contributions from Caledonian Publishing which STV bought in July 1996 for around £120m. Turnover rose 16% to £114.7m.Broadcasting turnover grew by 8% to £85.4m as ad… Continue reading STV Profits Rise 40%
The question marks which Gruner & Jahr raised over Here! ‘s latest NRS performance are compounded by the fact that the title’s ABC is higher than its readership.With a Jul-December ’96 NRS of 423,000 G&J asked NRS to conduct a review of the data, suspecting that an error had occurred. Newsline understands that NRS has… Continue reading Here! NRS Review Continues
James Best, chairman of BMP DDB, has now taken over as chairman of the Advertising Association from Winston Fletcher, chairman of Bozell UK Holdings.Mr Fletcher stood down at the end of January following four years’ active service at the AA. The normal length of time a chairman is appointed for is three years.AA: 0171 828… Continue reading New Chairman Takes Over At AA
Agency estimates put the total terrestrial television revenue for January at £166.65m, which is an increase of 2.88% year on year. Of this, ITV brought in £128.15m and Channel 4 came in at £38.5m.In terms of impacts the year on year percentage drop for Housewives/Children reached double figures again in January, falling 11.2% to 6,250… Continue reading TV Round-Up – January
