The long-standing tight state control over Austria’s television and radio broadcasting appears to be headed for the scrap-heap, following the publication on 19 February of a draft law on radio, cable and satellite broadcasting. Austria has two state-owned terrestrial TV channels, ORF1 and ORF2. Competing cable and satellite broadcasters based in Germany broadcast into Austria,… Continue reading OS: Legislative Threat To State Monopoly
The Mirror Group is rearranging its display sales team. The People’s ad manager, Phil O’Hara has moved to head of client sales. O’Hara now has chief responsibility for the finance, holiday, insert, motoring and client category teams. He will also supervise the new advertisement feature group, headed by former promotions group manager, Roz Collier.Jane Candish,… Continue reading More Moves In Sales
The continuing attack on cigarette advertising and sponsorship in the US is being stepped up, with the state of Florida publishing on 14 February new rules limiting the use of tobacco company banners to promote sporting events.The new rules are due to take effect in March. The ban on such promotions also covers beer and… Continue reading US: Florida Steps Up Campaign
The EC is proposing to look into the vast differences in the vitamin and vitamin or mineral-enriched food industry across the EU, by publishing a discussion paper in April on the subject. There are several issues at stake, not least barriers to free trade being used to prevent imports from countries with more liberal regimes… Continue reading EU: Vitamin Industry To Be Studied
The MEP Ria Oomen-Ruijten’s draft report presented for the European Parliament’s Second Reading Opinion on unit pricing, was adopted by the EP on 18 February. The directive would make it obligatory for both the sales price and the price per unit of measure for all products (except for products marketed without packaging) to be indicated.… Continue reading EU: Indication Of Product Prices
On 10 February at the federal court in Greensboro the first stage of what promises to be a lengthy and expensive litigation took place, when representatives of the tobacco industry asked judge William Osteen to rule that the Food and Drug Administration has neither authority nor jurisdiction to regulate cigarette sales and marketing, and to… Continue reading US: FDA Vs Tobacco Companies
On 19 February the EP adopted Elena Marinucci’s proposal for a Resolution on the Commission’s Green Paper on Financial Services. She suggests legislation be introduced in two stages with a horizontal framework directive covering information and price transparency. Commissioner Monti said that a proposal on financial services will be drawn up by September 1997. Legislation… Continue reading EU: Green Paper On Financial Services
In March the EC plans to publish guidelines for the pan-EU labelling of genetically-modified organisms (GMOs), with the aim of obtaining consistency in the Single Market. This is in advance of the publication of a Draft Directive on this issue, expected in June 1997.
In the fourth quarter of 1996 Commercial Radio revenue reached £87m, the highest ever quarter revenue which represents an increase of just over 11% on Quarter 4 1995. Commercial Radio commanded a 4.6% share of the display marketplace to September 1996.Rajar Quarter 4 data can be accessed by subscribers by clicking here.
Overall in 1996 ITV revenue was up 4.9% year on year from £1.578bn to £1.656bn while C4 did better with a growth of 10% to nearly £489m. Total combined revenue for the year came in at £2.145bn, which is a year on year growth of 6.1%.On average, ABC1 Adults showed the greatest rise in CPT,… Continue reading TV Round-Up – 1996
