The new MTV show MTV Base is to be sponsored by Levi Strauss. The show will hit the European air-waves from March 6. The Levi’s brand will feature in the title sequence and the show will be promoted in Levi’s shops.MTV: 0171 284 7777
Childwise Winter Monitor 1996/7 has found that the percentage of children watching commercial terrestrial television in the morning has fallen from 70 to 44% over the last year.Children’s overall pre-school viewing has also fallen 1% year-on-year to 60%. The Big Breakfast recorded the greatest fall, with its share of kids viewing down by a third.… Continue reading Kids Give The Thumbs Down To The Big Breakfast
Abbott Mead Vickers BBDO has risen to the top of the Campaign Top 300 Agencies league with ACN MEAL billings of £306.81 million in 1996, a 24.29% increase on 1995’s figure of £246.85m.Saatchi and Saatchi (excluding K Advertising and Team Saatchi) dropped from its top spot last year to 5th, with billings of £224.34m. This… Continue reading AMV Tops Campaign League
The recent unveiling of the Channel 5 schedule has caused quite a stir in the advertising industry Channel 5 Schedule Launched.In an interview with Newsline, Bob Wooton, ISBA’s director of media services, welcomed the increased competition that Channel 5 will bring to the market place. Wooton feels that it is imperative that Channel 5 is… Continue reading ISBA Wishes Channel 5 Success
David Jason has taken his mantle of ‘king of the network’ to new heights this week with a Touch of Frost achieving an audience of 18.22 million, an increase of nearly 1.5 million viewers on the previous week’s total. Yorkshire television certainly have a lot to be proud of, very rarely does any programme push… Continue reading TV Viewing Summary W/E 16/02/97
Future Publishing has announced two internal promotions.Garrick Webster has been promoted from deputy editor of PC Review to editor. Webster has big plans for the magazine including big promotions and a fresh, new look.James Flynn, a staff writer on PC Gamer is now responsible for editing the UK’s best-selling computer magazine.Future Publishing: 0171 331 3920
The Independent Television Commission is set to announce its new code on masthead programming within the next month.The code, covering magazine sponsorship of television programmes, is set to remove the prohibition on masthead programming for cable and satellite services and relax the type of sponsorship deals which are permissible for consumer advice programmes. At the… Continue reading ITC Set To Announce New Masthead Rules
The ITC has decided that, as a result of a ruling of the European Court of Justice, it will not in future license satellite services transmitted from the UK, by or on behalf of EU Persons, unless the service provider is ‘established’ in the UK.When considering whether a service provider is ‘established’, the ITC will… Continue reading ITC Responds To Ruling
Complaints were made to the Broadcasting Standards Council following the screening of Michael Jackson’s Thriller video on TOTP2. The BSC’s February Complaints Bulletin reported that: “The Committee took the view that the nature of this video made it inappropriate for inclusion in the pre-Watershed programme.”There were also complaints upheld about ITV’s The Knock; the BSC… Continue reading More Complaints About Michael Jackson
The Mirror is launching a stand-alone regional recruitment section with tomorrow’s paper. The new weekly section will be between 8 to 12 pages and has a 50:50 ad/ed ratio. The main recruitment areas covered are retail, IT, clerical, catering, leisure, telecommunications and nursing.This is the first time that a tabloid paper has given a lot… Continue reading Jobs In The Mirror
