Liberty Publishing has signed a number of bulk distribution deals in a bid to turn around Punch’s depressing circulation figures *Liberty Lose Chairman And Chief Executive.Guests of Queen’s Moat and Starkis hotels and travellers on Cathay Pacific’s long-haul flights will each receive a free copy of the magazine.All bulk sales figures will be listed separately… Continue reading Desperate Punches
The two papers presented at last night’s MRG Evening Meeting described research which suggests that BARB is having problems measuring multiple guest viewing and 16-24 year old viewing.Hugh Johnson, head of research at Channel 4, believes that BARB is not cut out for measuring the lifestyle of 16-24 year olds and highlighted some findings of… Continue reading MRG Evening Meeting: BARB Under Pressure
http://www.comicrelief.org.ukWith Red Nose Day less than a month away Comic Relief has created a huge net-site for everyone to stick their beaks in to.This site is so well designed that even Mr Bean could find his way around it. Hands abound, to point you in the right direction. It is obviously intended to be child… Continue reading Web Site Of The Week – Comic Relief
The growth of new media today makes it more important than ever to reduce media-specific government controls over content and ownership, warns Newspaper Society deputy director David Newell.Speaking at the Leicester Literary and Philosophical Society Lecture yesterday, on the subject of Media Freedoms and Controls in the New Information Age, Mr Newell went on to… Continue reading NS Warns Against Government Control Of Media
It is reported that the Media Centre has moved into the top 3 of the 1996 media billings league. The findings, based on the newly released Register-MEAL figures, show that the agency ended last year with billings of £357 million, a 20% rise year-on-year. This rise is largely due to new business gained from Barclays… Continue reading Media Centre Moves Into Top 3
The recent unveiling of the Channel 5 schedule has caused quite a stir in the advertising industry Channel 5 Schedule Launched.In an interview with Newsline, Bob Wooton, ISBA’s director of media services, welcomed the increased competition that Channel 5 will bring to the market place. Wooton feels that it is imperative that Channel 5 is… Continue reading ISBA Wishes Channel 5 Success
The Guardian is expanding its sponsorship of Channel 4’s Film on Four season into cinema and video releases.The deal allows The Guardian to get its name on point-of-sale promotions in cinemas and video shops and have reader offers to the films in the paper. The deal covers 14 video and 11 film releases. This deal… Continue reading Guardian Extends Channel 4 Sponsorship
David Jason has taken his mantle of ‘king of the network’ to new heights this week with a Touch of Frost achieving an audience of 18.22 million, an increase of nearly 1.5 million viewers on the previous week’s total. Yorkshire television certainly have a lot to be proud of, very rarely does any programme push… Continue reading TV Viewing Summary W/E 16/02/97
Future Publishing has announced two internal promotions.Garrick Webster has been promoted from deputy editor of PC Review to editor. Webster has big plans for the magazine including big promotions and a fresh, new look.James Flynn, a staff writer on PC Gamer is now responsible for editing the UK’s best-selling computer magazine.Future Publishing: 0171 331 3920
The Independent Television Commission is set to announce its new code on masthead programming within the next month.The code, covering magazine sponsorship of television programmes, is set to remove the prohibition on masthead programming for cable and satellite services and relax the type of sponsorship deals which are permissible for consumer advice programmes. At the… Continue reading ITC Set To Announce New Masthead Rules
