Mediapolis has set-up Mediapolis Extra Time, a television sponsorship, product placement and new media division.Guy Martin, TV buyer and sponsorship coordinator, is to head the new division; he will no longer be responsible for TV buying. Extra Time has already arranged two sponsorship deals for Carlton. In a deal worth £150,000, London Transport will sponsor… Continue reading Mediapolis Goes Into Extra Time
Anglia Television has successfully applied to the Independent Television Commission to allow it to reduce the amount of entertainment programming it broadcasts in favour or more factual-based shows.The ITV broadcaster will be reducing its entertainment programming from 28 minutes per week to 16 and arts from 41 minutes a week to 36, whilst increasing factual… Continue reading Anglia To Broadcast More Factual Programming
John Brown launch their new bi-monthly men’s title Bizarre this week, at a special first issue price of £1. As the most recent ABC figures show, the men’s magazine market is very much alive and still continuing its remarkable rate of growth, with Emap’s FHM in particular achieving a very noticeable circulation rise of 217%.… Continue reading First Issue Review – Bizarre
Agency estimates put the total terrestrial television revenue for January at £166.65m, which is an increase of 2.88% year on year. Of this, ITV brought in £128.15m, up 1.06% year on year, and Channel 4 came in at £38.5m, up 9.47%. This gives an ITV/C4 ratio of 78:22. Revenue for GMTV was £5.55m, up 4.7%,… Continue reading TV Revenue – January
Channel 5 yesterday launched its long awaited programme schedule, revealing a “stripped and stranded” approach dominated by hourly news updates, soap operas and evening movies.David Elstein, C5’s chief executive, berated ITV’s attempts to keep viewers away with its extra episodes of the Bill and Emmerdale (see yesterday’s Newsline) in launch week, saying that it was… Continue reading Channel 5 Schedule Launched
British Telecom’s Yellow Pages on the Net, commonly known as Yell , is now offering UK businesses the chance to advertise on its site. BT are a range of advertising options various sizes of Web ads will be available and businesses even have the option of having a complete Web site designed. Businesses who are… Continue reading Yellow Web Pages
http://www.zdnet.com/computerchannelThe Computer Channel is the latest channel to be added to BSkyB’s package. The Computer Channel Online is the site that is supposed to keep viewers permanently in contact with the channel. Unfortunately the site seems to have been created by a computer boffin who has lost touch with reality.The web-surfer is confronted with a… Continue reading Web Site Of The Week – The Computer Channel
WPP has published its preliminary results for the year ending 31 December 1996. The results show record profits for WPP, now in its eleventh year. The group ranks 105 of all UK companies by market capitalisation.The international agency saw its profits before tax rise 35% to £153.3 million; operating profits were up 22% to £182.4… Continue reading WPP Profits Rise 35%
Saatchi & Saatchi Advertising has merged K Advertising into the company. 6 redundancies were made in the process, but the other 34 account-handlers and creatives have been integrated into Saatchi & Saatchi’s existing groups. K Advertising billed £30.5 million in 1996.A number of client conflicts will result from the merger. The most significant clashes are… Continue reading Saatchi And Saatchi Takeover K
