BBC1’s decision to add an extra episode of Eastenders during the Olympics, looks to have been a success. 11.02 million people tuned in to watch the episode shown on Friday night at 8.30pm, which is very good for the summer. The first Monday night episode of Eastenders shown on April 11th 1994 attracted 12.56 million… Continue reading 11.02 Million Watch Extra Episode Of Eastenders
http://www.nie.northcliffe.co.uk/Northcliffe NiE Project is designed to help newspapers within the Northcliffe Newspapers Group communicate with pupils, students, parents and teachers. The NiE website concentrates on areas within the newspaper industry where children can learn about the press by interacting with features on the site or with the help of teachers and parents.The Careers in the… Continue reading Website Of The Week: NiE News
On the back of strong six month financial results Reed Elsevier has announced that it has bought Tolley Publishing, a supplier of business information to UK tax and legal markets, from United News & Media for £100m. Pre-tax profits at Reed rose 12% to £416m, with turnover increasing by 7% to £1.7 billion.It was known… Continue reading Reed Buys United News Subsidiary
Channel 4’s controller of arts and entertainment Stuart Cosgrove has increased his team of commissioning editors to create a new Entertainment Group, with Graham K Smith joining C4 as a commissioning editor for the new set-up.Smith has previously worked as a producer for both C4 and BBC2 and has been a director of production company… Continue reading C4 Creates New Entertainment Team
IPC Magazines’ Weeklies has announced the appointment of David Greene as circulation director for all IPC magazines. Mr Greene’s former role covered Weeklies and Southbank Publishing Group but now includes the Specialist Group.Linda Lancaster-Gaye, managing director of the Specialist Group, recognises the importance of the role: “The circulation mix in the Specialist Group is a… Continue reading IPC Extend David Greene’s Role
On Sunday August 18 the Observer will begin an autumn push with a major promotion for Scotland: all 30,000 copies of the Observer‘s Scottish run will be cover-mounted with a free cookery book by Nigel Slater. The promotion, a reaction to the continuing Sunday newspaper price war in Scotland, is also part of the Observer‘s… Continue reading Observer Begins Promotion In Scotland
The Advertising Standards Association upheld a complaint against figures used in Marketing Week. The publication featured a survey analysing readership between Marketing Week, Marketing, Campaign and Media Week in June 1994. The research claimed that 94% of the advertising and media industry read Marketing Week. Complainants felt this was misleading as names were used from… Continue reading Marketing Week Survey Is ‘Biased’
BMRB has signed a major contract to introduce Quantime software across all its data-processing operations.The contract is part of a five-year initiative put in place by BMRB in a bid to strengthen and improve its position in the agency league. The Quantime System will be fully integrated across BMRB’s research process, starting with questionnaire design,… Continue reading BMRB To Use Quantime
In a bid to look more modern, the retro cable and satellite channel, Bravo, has redesigned its logo. The channel has developed a more colourful logo to eradicate the view of it as a boring channel showing old films. It is rumoured that approximately £700,000 has been spent in the creation and marketing of the… Continue reading Modern Look For Bravo
The Atlanta Games successfully increased the size of the UK terrestrial television audience by attracting new viewers to television – particularly in the small hours. This is one of the findings of a report published today by CIA Medianetwork.CIA’s analysis of viewing figures across the whole duration of the last weekend of the Games (Friday… Continue reading Olympics Gives Boost To Total TV Audience
