The UK Marketing Source Book 1996 was published this week by The Advertising Association . The guide provides references for specific UK and European Markets including data sources, trade organisations, trade press, directories and general advertising and media.The UK Marketing Source Book is available at £32.00 from:NTC Publications Ltd Farm Road Henley On Thames Oxfordshire… Continue reading Advertising Association Publishes New Reference Guide
The ITC has produced an additional section to the Code of Practice on Equipment Retuning for Channel 5’s Broadcasting Agreement. The short section extends certain parts of the current Code to cover work which prepares TV sets for the reception of the new channel.Copies of the revised code can be obtained from the following address:ITC… Continue reading ITC Revises Channel 5 Broadcast Agreement
Cable channel Live TV is covering this weekends Umbro Challenge, one of the more attractive of the pre-season football tournaments, featuring Manchester United, Chelsea, Nottingham Forest and Ajax of Amsterdam. Coverage runs from 12.30 – 5.30pm and 7.00pm – Midnight on both Saturday and Sunday.Live TV’s only previous excursions into sports coverage include serious international… Continue reading Live TV Gets A Slice Of The Soccer Action
Marketing, the Haymarket weekly, launched its net site last week (http://www.marketing.haynet.com/) amid a fanfare of self-promotional editorial in print – so we have given it a whole week before assessing its content and intentions.The site looks good, although the use of frames can cause frustrations when moving around – the more so given that some… Continue reading Website Of The Week: Marketing
The Telegraph has linked up with LWT’s South Bank Show in a sponsorship deal thought to be worth around £1m.The two-year contract begins next month when the programme returns for a new series as part of ITV’s new programme schedule. It is believed that reader offers will be run around the personalities featured on the… Continue reading Telegraph Sponsors South Bank Show
An epic drama about Cecil Rhodes and a dramatisation of Anne Bronte’s The Tenant of Wildfell Hall head the BBC’s new autumn programme schedule which was unveiled this morning. Rhodes took ten years to make and stars Martin Shaw as the African adventurer, whilst the adaptation of Bronte’s classic features Tara Fitzgerald, Rupert Graves and… Continue reading BBC Autumn Line-Up Unveiled
Research carried out by the Advertising Standards Association has revealed that there are three no-go areas for advertisers: death, religion and bad language. According to independent research carried out by the ASA to gauge public reaction to what causes offence in advertisements, 75% of people felt that disrespectful references to any religion, race or culture… Continue reading ASA Report Reveals Advertising No-Go Areas
IPC has appointed Sally O’Sullivan as editor-in-chief and Jan Henderson as editor of its women’s general interest monthly Woman & Home.Ms O’Sullivan, who joined IPC in January this year as editor-in-chief of Ideal Home and Homes & Ideas, will now also oversee the continuing development of Woman & Home. Chris Boyd, managing director of SouthBank… Continue reading IPC Makes Appointments And New Magazine For Attic Futura
Mirror Group’s head of promotions Rhidian Chrichton-Stuart is to become Virgin Radio’s first marketing director.The appointment creates Virgin’s most senior ever marketing position and part of Mr Chrichton-Stuart’s role will be to facilitate Virgin Radio’s expansion into the US and Europe. Before joining the Mirror he was promotions manager at Capital Radio.Virgin Radio: 0171 434… Continue reading Virgin Poach Mirror Man
Midland Independent Newspapers has acquired Newsquest (Midlands North) Ltd, which publishes seven free newspaper titles and four magazines, for £12m. The titles include Birmingham’s Metronews, the Solihull Times and titles in Cannock, Lichfield, Rugely and the Select magazine series.The businesses to be acquired reported turnover of £11.7 million and pre-tax profits of £546,000 for 1995… Continue reading MIN Buys Newsquest Division For £12m
