With all but 4 titles recording a drop in their year on year Jan-Jun ABCs, it would seem that there is a slump in the TV Listings/Entertainment sector. The biggest percentage fall came from Dennis Publishing’s Home Entertainment which fell by 16.23 or 3,595 copies. The biggest fall in copies came from EMAP’s Premiere magazine… Continue reading January To June ABCs – TV Listings & Entertainment
Eva, IPC’s woman’s weekly, saw a significant decrease with its circulation. The publication has recently developed a new look and price *(Eva Is Revamped) due to this change. Apart from a 45% decrease from last year for OK Weekly, there was very little change in the women’s weekly sector.All new ABC figures are available to… Continue reading Jan-Jun ’96 ABC Figures: Women’s Weekly Sector
The Jan-Jun ’96 ABC figures which were released this morning show that, within the angling sector, circulation performances were generally poor. Improve Your Course Fishing was the strongest performer with an increase of 1.8% (or 1,050 copies) to 58,585, whilst Stillwater Trout Angler and Trout Fisherman showed decreases in circulation of 12.8% and 6.7% respectively.… Continue reading Jan-Jun ’96 ABC Figures: Angling, Boating And Children’s Sectors
The younger end of the market, after the closure of DC Thompson & Co’s Catch this year, has had mixed results. EMAP’s More! is the only one of it’s younger titles to have an increase but It’s Bliss is doing well with its first ABC of 322,063. Looks has had a fall of just 2.08%… Continue reading Jan-Jun ’96 ABC Figures: Young Women’s/Teenage Sector
Future Publishing hold the largest share in the computer magazine sector with 46% of all circulations, although they publish the majority of computing magazines for all formats (i.e PC,Amiga, Sega, etc).In the PC sector there have been notable decreases particularly with PC Plus (28%). PC Pro is the only title with any significant increase (21%).Console/Games… Continue reading Jan-Jun ’96 ABC Figures: Computing Sector
The Jan-Jun ABCs for the music sector show and overall increase in year on year circulation figures. Classic FM magazine has record the highest increase in circulation, up 94.64% or 18,938 copies. The second highest increase belongs to DMC’s Mixmag which went up by 40.42% or 23,109 copies.The biggest slump in circulation belongs to EMAP’s… Continue reading January To June ABCs – Music Market
IPC, which has the most titles out of all the publishing companies in the women’s monthlies sector, has had a mixed response for the beginning of the year. Titles such as Ideal Home, Marie Claire, Woman’s Own, Family Circle and Woman have all increased in their circulation whereas Eva‘s circulation has decreased by 23.3% and… Continue reading Jan-Jun ’96 ABC Figures: Women’s Monthly Sector
Motoring magazines saw very little change with the Auto Trader series still being the most popular (although it has separate regional titles). Emap have recently launched a new motoring magazine titled Revs *(Emap Revs Up For New Car Monthly) alongside its popular title Max Power (150561 to 180147).Auto Express, published by Express Newspapers, saw an… Continue reading Jan-Jun ’96 ABC Figures: Motoring Sector
Loaded, IPC’s middle of the road magazine, has nearly doubled its circulation figures compared to last year. FHM, Emap’s equivalent to Loaded, also saw its circulation doubled which reflects the popularity of “new lad” magazines.According to speculation, Maxim, published by Dennis Publishing, was expected to have its circulation doubled but only saw an increase of… Continue reading Jan-Jun ’96 ABC Figures: Men’s Magazine Sector
MTV will be launching a UK advertising campaign for two of its top programmes, Hanging Out and MTV’s Amour. The campaign starts on August 5 and will appear as full colour advertisements in magazines such as More!, Smash Hits, Sky, TV Hits, Sugar and G spot. The campaign will also feature on London underground cross-track… Continue reading MTV To Launch New Ad Campaign
