With radio advertising revenue increasing in the last year *(Radio Revenue Up By 22.7% In 1995) many advertisers feel the need for greater accountability. In response to this BMRB’s TGI has this week launched a new survey to account for radio growth. The new survey, Wavelength, is designed to complement RAJAR data and will provide… Continue reading BMRB Gives Radio Greater Accountability
Optimedia has undergone a reorganisation with four senior managers being made redundant. David Hughes, media group director, Helena Hudson, media account manager, Bob Mullings, TV buying director, and Ian Finnegan, media manager, have all left the company and will be replaced by three managing partners.Simon Mathews, a managing partner at the agency, has appointed Greg… Continue reading Optimedia Managers Go
The Radio Times will be launching a £1.5m campaign in a bid to win new readers to the title. The promotion, with the slogan, “It’s not what you expect”, kicks off next week and will continue into the New Year. The magazine’s latest ABC *(Newsline 02/08/96) showed a decrease in circulation of 1.87%, or almost… Continue reading Radio Times Gets £1.5m Promotion
News International which show that pre-tax profits have fallen to £415.9 million (£778.7 million last year) although last years figure was boosted by News International’s sale of 20% of its share in BSkyB.Turnover has also increased, from £841.3 million last year to £1 billion which News International believe is due to “investments in bold marketing… Continue reading News International’s Profits Fall
Combined television revenue for ITV and Channel 4 in July, based on agency estimates, amounted to £155.3m, an increase of 4.86% on last year’s July figure. ITV’s total franchise revenue came in at £119m, up 3.56%, and C4’s revenue reached £36.3m, an increase of 9.66%. This is a ratio of 77:23 between ITV and C4.Within… Continue reading TV Revenue – July
Repeat showings of popular series have performed well in this week’s top thirty programmes list. Detective series Inspector Morse and A Touch Of Frost have both achieved audiences of over 9 million (9.42 and 9.29 million respectively), which beats the first run series of Wycliffe which only had 9.27 million. BBC1’s hospital drama series Casualty… Continue reading TV Viewing Summary W/E 11/08/96 – Deja View
Emap Elan are set to launch a new magazine aimed at women aged 18-24. The title, Minx, will have a special pre-launch issue on August 28 priced at £1.00. The first issue will be available on September 12 at £1.95. It is believed that Minx will not be a female equivalent of “new lad” magazines… Continue reading Minx Set For Launch
http://www.telegraph.co.uk/login.htmlElectronic Telegraph, the online version of The Daily Telegraph, launched Etcetera last week *(Telegraph Launches On-Line Magazine). According to sources at The Daily Telegraph, the site incorporates the latest technology and is different to any other online magazine.Etcetera is accessed through Electronic Telegraph and is free, although a registration form must be completed. The first… Continue reading Website Of The Week: Etcetera
The Radio Authority received ten applications for the new small-scale Independent Local Radio (ILR) licences which cover East Kent. The Licences allows a small service to cover locations within Canterbury, Thanet, Dover, Shepway or Ashford districts of East Kent. The number of frequencies available will depend upon the submitted applications although the Authority anticipates three… Continue reading East Kent Licence Receives Ten Applications
RTL Country 1035 and Virgin Megastore have linked to provide a major cross promotion. The RTL Country 1035 AM Virgin Megastore Chart, will have the week’s top selling country titles displayed in the store and broadcast on The Connection programme on Saturday evening’s.Country has also signed two additional deals. The first is a joint press… Continue reading Country Radio In Promotion Deal
