NewspapersThe latest National Readership Survey for periods to June 1996 show that among daily national newspapers most titles in the quality sector experienced a decline in 12-month readership figures: the Daily Telegraph and The Independent had the biggest losses, down 11.2% to 2.4 million and 11.3% to 823,000 respectively. The Guardian lost 97,000 readers, a… Continue reading Latest NRS Figures Released
Pauline McCann-Tomlin, Intermarketing’s list and media manager, will be joining The Brahm Agency on Monday 29 July, as media manager. The appointment comes after a reshuffle between the two media companies.The Brahm Agency: 0113 2304000
The Broadcasting Act 1996 received Royal Assent (25/7/96) and was welcomed by Heritage Secretary, Virginia Bottomley. She commented: “We are at an important milestone in the history of broadcasting in the UK We are on the brink of a technological revolution, but the exact form the future will take is still far from clear.”The Act… Continue reading Royal Assent Of Broadcast Bill 1996 Approved
ITV will have a new afternoon look in 1997. The new show, Afternoon Live (working title), will be shown three times a week in a bid to produce a more structured approach. The programme will be based around the popular discussion show Vanessa.Marcus Plantin, ITV network director, said: “This ‘mini strip’ is the first step… Continue reading ITV Brightens Afternoons
A spokesman from Cordiant, one of the world’s biggest advertising companies, denied any talks regarding the buy out of the French advertising agency, BDDP. Speculation in yesterday’s press said Cordiant offered a price of £100 million in rival talks between various advertising bodies.WPP have been linked with the rumours, but any interests seem to have… Continue reading Cordiant Deny BDDP Speculation
IPC Magazines has appointed Katherine Hadley as editor of Country Homes and Interiors.She is a freelance writer who regularly writes for a wide range of newspapers and magazines including the Sunday Times, The Times, Ideal Home and Country Life. She has previously worked at the Sunday Mirror and the Daily Express.It is not envisaged that… Continue reading New Editor At IPC Title
According to The Media Bureau, almost a third of Ireland’s adult population watched Michelle Smith win her third gold medal of the Olympic Games on RTE Network 2. The analysis was carried out using TAM/AGB data and was prepared by The Media Bureau’s TV Research Department.25% also saw Francis Barrett win his first boxing bout… Continue reading Media Bureau Survey Ireland’s Emotion
Emap Elan will be launching a new magazine in September entitled Minx. A spokesperson from the company informed MediaTel that the title is aimed at women aged 18-24 and aims to be the female equivalent to “new-lad” magazines.Although details are vague, the monthly publication will cost approximately £1.95 with an initial print run of 250,000.A… Continue reading New Magazines
Further to a recent BMRB survey *(BMRB Assesses Net Awareness), the Internet Monitor found the following results: 64% of Internet users are under 35 with 79% of these being ABC1 males (79%). In addition to this, 26% are frequent users, over 25, work full-time and have access to the Internet at both home and work.… Continue reading BMRB Survey In Favour Of Internet Sites
The latest Quarterly Survey of Advertising Expenditure (Jan-Mar 96) showed a 4.5% share for Commercial Radio amongst other advertising mediums. The Advertising Association’s report confirms a growth of 12.7% (4% being last year’s figure) and establishes Commercial Radio as the fastest growing advertising medium.Commercial Radio now has a 4.4% share of the Moving Annual Total,… Continue reading Good News For Commercial Radio
