The Independent Television Commission reviewed questions regarding television advertising sales arrangements at their meeting on July 11. Following requests for guidance, the ITC confirmed the policy issued in February 1995, and said that in applying the 25% market share criterion, the Commission will be guided by current market shares and not by future changes in… Continue reading ITC: TV Advertising Sales Arrangements
According to sources at the FA Premiership, plans to introduce pay-per-view football matches on Sky, have not been made. According to rumours, the scheme was expected to be introduced following statements by Doug Ellis, the Aston Villa chairman.A Premiership spokesman said: “No discussions have taken place with Sky and any other news is just speculation.”Football… Continue reading Premiership Say No To Pay-Per-View
James Boyle, head of Radio Scotland, has been appointed as the new controller of Radio Four. As part of the new BBC Broadcast Division, the post will be taken up in September when Michael Green steps down.John McCormick, BBC Scotland’s controller said: “James Boyle refreshed and refocused Radio Scotland and strengthened it as Scotland’s national… Continue reading Radio 4 Appoints New Controller
Members of Equity, the actors union, have voted in favour of making agreements with BBC and ITV for the sale of programmes to the cable and satellite network. The agreement gives actors a 17% royalty on the sale price of programmes.Additionally, the union has negotiated large increases in minimum fees for programmes made for the… Continue reading Equity In Favour Of Deal
Eva, IPC’s weekly woman’s magazine, will have a new design when it reaches the new stands on July 18. The issue, dated 24th July, features new developments in content, a new cover and logo, and a reduction in price from 50p to 45p.Jackie Newcombe, publishing director, said: “Eva is fast approaching its second birthday and… Continue reading Eva Is Revamped
Last year, the ITV Sponsorship Committee commissioned the research company, Millward Brown, to examine the impact of television sponsorship. The most important question facing companies, when considering Broadcast Sponsorship, is whether it will benefit their brand.BrandDynamics, a system used by Millward Brown to measure and explain consumer equity, found that sponsorship worked virtually overnight for… Continue reading Millward Brown Investigate Broadcast Sponsorship
The Advertising Standards Authority launched a new site this week Website Of The Week: ASA. The site aims to apply the British Codes of Advertising and Sales Promotion in UK advertising, on the Net. Companies can have advice on their claims and consumers may voice their complaints. http://www.asa.org.ukeTRUST, a group of Internet commerce pioneers, have… Continue reading Web Round-Up (17/7/96)
NTL, the transmission provider for commercial radio and television, has commissioned a demonstration Digital Audio Broadcasting multiplex at the 1996 Radio Festival Classic FM Demonstrates Commitment To Digital Broadcasting in Birmingham. The multiplex aims to demonstrate the variety and depth of commercial radio.John Trowsdale, NTL’s product manager, commented: “Our Radio Festival multiplex is further proof… Continue reading NTL Gives DAB Demonstration
C&A and MTV have entered a long term agreement for a new programming and marketing partnership. The joint venture, entitled “Turned On Europe,” will look at how young Europeans live their lives by allowing individuals to film themselves with camcorders. The resulting films will be distributed through C&A stores throughout the UK and will be… Continue reading C&A And MTV Join Forces
The National Heritage Secretary, Virginia Bottomley, acknowledged the European Commission report on European broadcasters’ achievement of production quotas. The report stated that Britain’s regulatory and commercial lead is being followed by other member states with most of them supporting the maintenance of the Directive’s flexibility on quotas.The report mentioned that many television channels in the… Continue reading UK Is Broadcasting Heart Of Europe
