Recent calls in the UK for bans on food advertising and in particular that which is aimed specifically at children have been coming from pressure groups rather than members of the public, claim the AA.These claims are from a new survey by the European Advertising Standards Alliance (EASA); its findings tie in with Independent Television… Continue reading Only Pressure Groups Complain About Food Commercials
MTV Europe has signed two new sponsorship agreements with Aiwa and Konica.Aiwa and Konica will be the joint sponsors of MTV’s Top 100 Countdown Weekend, and will support their sponsorship with on-air advertising campaigns.Aiwa is renewing its advertising agreement with MTV Europe for the third year running and Konica will be advertising on the channel… Continue reading MTV Europe Sponsorship Deal With Aiwa & Konica
The Regional Strategic Alliance (RSA), a consortium of regional newspapers including Thomson and Midland Independent Newspapers has gained the support of the Football Association in their European Championships project. The FAA have invested in an advertising and promotional package valued at over £200,000.As reported on New Regional Football Supplements, the consortium of regional groups is… Continue reading The FA Supports ’96 Euro Football Supplements
Register Meal data for August shows that BT was the highest spending brand for the month, spending over £3m on television. £2.84m was spent on ITV, with the remainder on Channel 4. Of the top ten television spenders, Allied Dunbar at number ten, spent the most on satellite, £130,000. Sainsburys was the highest spending brand… Continue reading BT Top Spending Brand For August
The Observer’s new look, which launched on the 4th September appears to be a success. The Observer’s September circulation figure is up by 9% on August to 476,639. This is the highest month on month increase of any of the national newspapers and represents the Observer’s highest circulation since last November.The Guardian’s August drop appears… Continue reading September ABCs – Observer Revamp
The results of the bidding round for the last UK terrestrial television station, Channel 5, are expected imminently. The Independent Television Commission has said it could very probably decide the outcome at the next monthly meeting, which is to be held next Thursday, October 19. If the decision is finalised then, the results will not… Continue reading Channel 5 Decision Expected Soon
Classic FM has added four new advertisers to its books: Panasonic; ANA (All Nipon Airways); AT&T and Radisson Edwardian Hotels. For ANA, AT&T and Radisson these are the first ventures into national radio advertising.ANA will be highlighting the fact that it now participates in the BA Air Miles Scheme. AT&T will be launching a new… Continue reading Classic FM Gains Three Tenors Rights And New Advertisers
John Hollyhead, Marketing Services Director at Reed Regional Newspapers has been made redundant. No replacement will be sought for the position. Rumours that other redundancies are to follow were denied.Marc Bedwell has joined the Media Centre as full time media account director from this Monday; he has been freelancing there for several weeks.
The European Commission has delayed the adoption of their cable directive for one week due to “technical reasons”.The new directive is expected to allow cable companies in the European Union to compete directly with telephone companies, offering teleshopping and home banking.Legislation which is to be adopted by the European Commission will force member states to… Continue reading Cable Directive Delayed
Year on year inflation is up to 3.9%, according to the latest Retail Prices Index, out today. This is an increase of 0.5% month on month. The actual index was 159.2, taking 1985 as the base rate.
