There have been rumours in the trade press that Gruner & Jahr are set to launch a new woman’s weekly title.The magazine, provisionally titled Gala borrowing its name from a recent G&J launch in Germany, is going to be a celebrity gossip weekly and will follow the formula of the French title Voici. It is… Continue reading New Title For G&J?
According to the latest CIA Sensor, £99 million has been wasted on inefficient direct response campaigns on television so far this year.Results from the Telephone Response Report have shown that during 1995, on average 23% of calls generated by direct response television were either disconnected or unanswered. When taken as a percentage of overall direct… Continue reading £99m Wasted On Direct Response TV Campaigns
ITV is to launch a drama sponsorship package which will include top rating drama such as Cracker, Prime Suspect, Emma and The Man who Made Husbands Jealous.A total of 16 dramas including a new Morse special, the new Sharpe mini series and Poldark are on offer making the package the biggest seen on British television.… Continue reading ITV Drama Sponsorship ’96
Overnight viewing figures for last night’s edition of Coronation Street have shown that it only attracted an audience of 17.6 million viewers and achieved a TVR of 35 amongst Individuals 4+. This is some 10 million viewers less than the all time highest audience figure of 27 million back in 1989, which was when Alan… Continue reading Overnights – Bet’s Last Pint Only Pulls In 17m
TCC, formerly known as The Children’s Channel, is set to launch a new magazine for its young viewers. The magazine, Get Stuff! (All You Need To Know About TCC) will be launched within the next two weeks, but it will not be distributed through newsagents. Rather it will be sent out to subscribers via cable… Continue reading TCC Launches New Magazine
The Radio Advertising Bureau have appointed Peter Warren as the new non- executive chairman, replacing Neil Robertson who left in June after three and a half years service.Mr Warren has spent ten years as as Chairman of Olgilvy and Mather UK, and is a member of the IPA Council as well as Chairman of the… Continue reading New Chief At RAB
Yesterday saw the release of the Sections’95 Weekend Newspaper Section Readership Research which was conducted by the Beck Consultancy for Express Newspapers, Leo Burnett and C.O.I.Iain McLellan began with a short introduction into the purpose of the study. He said that the newspaper market was a different place compared with 2-3 years ago and ad… Continue reading Sections ’95 – The Results
The ITC has received one application for the lcal delivery franchise for Southport and the surrounding area.The applicant company is TeleWest Southport Ltd. The application proposes to offer service to 80,000 homes by December 2000. Its cash bid is £1000.ITC: 0171 255 3000
Two years on from the start of the price war among the quality press, in September 1993, the longer effects can now be seen.The overall effect on the daily quality market has been an increase of over 250,000 copies. The Daily Telegraph, the market leader with a 39% share (September’95 ABC) has maintained its leadership,… Continue reading National Press Round-Up – September
The Regional Strategic Alliance (RSA), a consortium of regional newspapers including Thomson and Midland Independent Newspapers has gained the support of the Football Association in their European Championships project. The FAA have invested in an advertising and promotional package valued at over £200,000.As reported on New Regional Football Supplements, the consortium of regional groups is… Continue reading The FA Supports ’96 Euro Football Supplements
